# Gloomy Rabbit Photos Mari Lowery Creates Injects Mystery Into the Quotidian By Christopher DeLuca | Published 2011-09-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/mari-lowery References: [lostateminor](http://www.lostateminor.com/2011/08/30/mari-lowerys-soft-noir-photography/#more-72123) & [marilowery](http://marilowery.com/section/42424.html) Mari Lowery has created an eerie [series of photographs](https://www.trendhunter.com/trends/still-life-1) that succeeds in transforming the quotidian into the mysterious. Lowery's images convey a very subtle mood to the viewer where something feels lost or unattainable. What I particularly like about these pieces by Mari Lowery is that I am left wondering many things and have lots of answered questions. The [human-sized rabbit](https://www.trendhunter.com/trends/dearcloud-x-miffy) in these photos really point to something being out of place. I look forward to seeing more fantastic work by Mari Lowery. **Implications** - Youth consumers are attracted to art works that are mysterious and do not completely reveal themselves upon first viewing. Mari Lowery has is attuned to this desire with her series. Companies should create campaigns that force the viewer to take a second look or leave the viewer with questions. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 16% | Activity: 48% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What Makes This Trend Stand Out - **Mysterious Art:** Consumers are attracted to art works that are mysterious and do not completely reveal themselves upon first viewing. Companies should create campaigns that force the viewer to take a second look or leave the viewer with questions. - **Eerie Photography:** Photographers should explore creating eerie or unsettling photographs that transform the quotidian into the mysterious. - **Subtle Mood:** Creating a subtle mood with artwork could be a disruptive innovation opportunity to appeal to youth consumers. ### Sectors Adopting This - **Art:** The art industry could benefit from creating mysterious art pieces that attract youth consumers. - **Photography:** Photographers should explore creating eerie or unsettling photographs that transform the quotidian into the mysterious. - **Marketing:** Creating campaigns that force the viewer to take a second look or leave the viewer with questions could be a disruptive innovation opportunity for marketing companies. ## Related on Trend Hunter - [Miniaturized Product Art Photographs](https://www.trendhunter.com/trends/small-muji.md) - [Striking Urban Wildlife Art](https://www.trendhunter.com/trends/clare-allin.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Playful Modern Art Shows](https://www.trendhunter.com/trends/brent-estabrook-debuts-storytime.md) - [Perception-Challenging Art Exhibitions](https://www.trendhunter.com/trends/becoming-familiar.md) - [Floral Clover Fragrances](https://www.trendhunter.com/trends/zoologist-rabbit.md) - [Rabbit-Inspired K-Beauty Collections](https://www.trendhunter.com/trends/dearcloud-x-miffy.md) - [Playful Sculptural Collections](https://www.trendhunter.com/trends/afterglow-1.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md)