# Minimalist Designer Collaboration Collections The Margiela for H&M Lookbook has Finally Arrived By Erin Fox | Published 2012-10-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/margiela-for-hm-womenswear References: [fashionising](http://www.fashionising.com/industry/b--maison-martin-margiela-for-hm-25029.html) & [hm](http://www.hm.com) As the date for the very anticipated, re-edited Margiela for [H&M](https://www.trendhunter.com/trends/hm-x-glenn-martens) womenswear collection draws closer, the lookbook debuts to capture the hearts of fashionistas everywhere. The minimalist structure is apparent as Margiela chooses specific high-end pieces from its previous collections. These [re-edited pieces](https://www.trendhunter.com/trends/prefall-2026-collection) are perfect for the fashion lover who once coveted the expensive clothes that strutted the runway. Produced for the masses, Margiela captures a timeless aura of appeal in the ideology over brooding coats, billowing dresses and gloved handbags. The Margiela for H&M womenswear lookbook lacks struggle in the accumulation of [creative minimalism](https://www.trendhunter.com/trends/heritage-core). This simplified thought portrays a significant idea and direction for designers to reach. As H&M constantly keeps re-inventing the way they portray collaborations, re-editing is the way of the future. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 89% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Creative Minimalism:** Opportunity for designers to create minimalist collections that appeal to a wide audience. - **Re-editing:** Trend of re-editing previous collections to make them more accessible and affordable. - **Collaboration Reinvention:** Continuous innovation in the way brands portray collaborations. ### Who This Affects Most - **Fashion:** Fashion industry can explore creative minimalism and re-editing of previous collections. - **Retail:** Retail industry can capitalize on collaboration reinvention to attract customers. - **Design:** Design industry can adopt creative minimalism as a new direction for designers. ## Related on Trend Hunter - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Collaborative Footwear Capsules](https://www.trendhunter.com/trends/maison-margiela-x-christian-louboutin.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Collaborative Premium Technical Fashion](https://www.trendhunter.com/trends/mm6-maison-margiela-and-salomon.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Transitional Wardrobe Range](https://www.trendhunter.com/trends/mm6-maison-margiela-prefall.md) - [Luxurious Eyewear Releases](https://www.trendhunter.com/trends/gentle-monster-6.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md)