# Disease-Fighting Fashion The Margiela Aids AW 10/11 T-Shirt is a Good Start By Vittoria Natarelli | Published 2010-08-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/margiela-aids-aw-10-11-t-shirt References: [porvocacao](http://www.porvocacao.com/porvocacao/aw-1011-margiela-aids-t-shirt/) The [Margiela](https://www.trendhunter.com/trends/lunettes-6-noires) AIDs AW 10/11 t-shirt reminds everyone of the action that needs to happens with regards to the AIDs epidemic. Since 1993 this collection of [t-shirts](https://www.trendhunter.com/trends/amnesty-international-canada) has made to attempt to support the [end to the life-taking AIDs disease](https://www.trendhunter.com/trends/a-finger-for-hope). The shirt reads "There is more action to be done to fight AIDs than to wear this t-shirt but it's a good start." Bold, simple and fashionable, the Margiela AIDs AW 10/11 t-shirt is legendary just like the rest of the collection. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 25% | Activity: 22% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: South America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Disease-fighting Fashion:** The trend of using fashion to raise awareness and support for diseases presents an opportunity for innovative designs and collaborations. - **Activism Apparel:** The rise of activism apparel creates a space for fashion brands to align with social causes and leverage their influence. - **Conscious Fashion:** The increasing demand for sustainable and socially conscious fashion gives rise to opportunities for brands to create disease-fighting fashion with eco-friendly materials and production processes. ### Industries Being Reshaped - **Fashion:** The fashion industry has the opportunity to use their platform and creativity to support causes, raise awareness, and inspire change. - **Healthcare:** The healthcare industry can collaborate with fashion brands to promote disease prevention, education, and funding through innovative campaigns and partnerships. - **Technology:** The integration of technology in disease-fighting fashion, such as smart fabrics and wearables, opens up opportunities for the tech industry to contribute to public health initiatives. ## Related on Trend Hunter - [Activism-Focused Apparel Capsules](https://www.trendhunter.com/trends/aeropostale-1.md) - [Tech Brand HIV/AIDS Campaigns](https://www.trendhunter.com/trends/apple-pay-donations.md) - [Awareness-Raising Apparel](https://www.trendhunter.com/trends/hats-for-hope-movement.md) - [Wildfire Relief Apparel Lines](https://www.trendhunter.com/trends/clare-v.md) - [Activism-Promoting Sweatshirt Collabs](https://www.trendhunter.com/trends/willy-chavarria-2.md) - [Health Awareness Undergarments](https://www.trendhunter.com/trends/underaware.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Designer-Headed Vintage Auctions](https://www.trendhunter.com/trends/margherita-maccapani-missoni.md) - [Breast Cancer Awareness-Supporting Socks](https://www.trendhunter.com/trends/power-in-pink.md)