# Slouchy Parisian Attire The Margaux Lonnberg Collection Kapsule is Simple and Chic By Katie Pagnotta | Published 2012-12-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/margaux-lonnberg-collection-kapsule References: [margauxlonnberg](http://margauxlonnberg.com) & [margaux-lonnberg.tumblr](http://margaux-lonnberg.tumblr.com/) The Margaux Lonnberg Collection Kapsule is a mixture of stylized basics and comfy cut-offs. Margaux Lonnberg is known for having amazing nonchalant style and her hip aesthetic and attitude. The Parisian model and blogger turned fashion designer brings her own look to the masses. Pieces in her collection are relaxed, loose-fitting and meant to be layered and worn with a carefree appeal. The Collection Kapsule features tees, tanks and sweaters. Highlights include a stark white baggy tee with an illustration of Lonnberg on it. Lonnberg is the perfect muse for her own collection and the clothes are infused with her personal style and flair. The Margaux Lonnberg Collection Kapsule is available for purchase on her personal si[site](http://margauxlonnberg.com)te, pick up a piece and embrace her style. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Nonchalant Fashion:** Opportunity for retailers to offer relaxed, loose-fitting clothing that can be layered and worn with a carefree appeal. - **Personal Style Branding:** Potential for fashion designers to infuse their personal style and flair into their collections, creating a unique and relatable brand identity. - **Blogger Fashion Influence:** Opportunity for fashion bloggers to transition into fashion design and bring their own look to the masses through their collections. ### Who This Affects Most - **Fashion Retail:** Retailers can tap into the nonchalant fashion trend by offering a range of relaxed and loose-fitting clothing options. - **Fashion Design:** Fashion designers can leverage personal style branding to create collections that resonate with their target audience. - **Fashion Blogging:** Fashion bloggers can expand their influence and reach by designing their own collections and sharing their unique style with their audience. ## Related on Trend Hunter - [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md) - [Australian Linen Garment Capsules](https://www.trendhunter.com/trends/nomad-the-label.md) - [Effortless Autumn Apparel](https://www.trendhunter.com/trends/szane-fall-2025.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Resort-Ready Apparel Collections](https://www.trendhunter.com/trends/marie-oliver.md)