# Fruit-Forward RTD Margaritas Cayman Jack Debuted the Margarita Variety Pack with Multiple Flavors By Grace Mahas | Published 2022-03-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/margarita-variety-pack References: [prnewswire](https://www.prnewswire.com/news-releases/discover-more-legendary-tastes-with-cayman-jacks-new-margarita-variety-pack-301512943.html?tc=eml_cleartime)  CAYMAN JACK, the renowned American [ready-to-drink alcohol brand](https://www.trendhunter.com/trends/absolut-ocean-spray-variety), recently expanded its portfolio with the introduction of the [CAYMAN JACK®](https://www.trendhunter.com/trends/cayman-jack-sweet-heat-margarita) Margarita Variety Pack with multiple flavors. Available in a 12-can sleek variety pack, the new beverages feature a unique blend of lime juice, agave nectar, and other flavors and are available in four flavors: Margarita, Strawberry, Mango, and Watermelon. "We're excited to expand our success as the number one Margarita flavor leader* by introducing our new [Cayman Jack](https://www.trendhunter.com/trends/cayman-jacked)® Margarita Variety Pack," said John Shea, Chief Marketing Officer, CAYMAN JACK®, U.S. "Providing the highest quality premium and delicious Margarita flavors to consumers is our top priority and is the driving force behind CAYMAN JACK®'s unprecedented growth. We can't wait for consumers to try our 3 new stunning Margarita flavors." ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 11% | Activity: 24% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **RTD Cocktail Variety Packs:** There is a growing trend in the ready-to-drink cocktail sector for variety packs that offer multiple flavors in a single purchase. - **Fruit-flavored Beverages:** The use of fruit flavors in alcoholic and non-alcoholic beverages is becoming increasingly popular among consumers. - **Premium Ready-to-drink Cocktails:** Consumers are willing to pay a premium for high-quality ready-to-drink cocktails with unique flavor profiles. ### Who This Affects Most - **Alcoholic Beverages:** There is an opportunity for alcoholic beverage companies to create unique flavors and variety packs in the ready-to-drink cocktail market. - **Non-alcoholic Beverages:** Non-alcoholic beverage companies have an opportunity to incorporate fruit flavors into their products to meet the growing demand for flavorful beverages. - **Packaging:** There is a need for innovative packaging solutions in the ready-to-drink cocktail market to accommodate variety packs and maintain the quality and taste of the beverage. ## Related on Trend Hunter - [Spicy Canned Margarita Cocktails](https://www.trendhunter.com/trends/cayman-jack-sweet-heat-margarita.md) - [Extra-Strong RTD Cocktails](https://www.trendhunter.com/trends/cayman-jacked.md) - [Premium Canned Margaritas](https://www.trendhunter.com/trends/casamigos-margaritas.md) - [Tequila-Inspired Malt Beverages](https://www.trendhunter.com/trends/el-jimador-spiked-bebidas.md) - [Fruity Canned Margaritas](https://www.trendhunter.com/trends/ready-to-drink-margarita.md) - [Multi-Flavor Tequila Packs](https://www.trendhunter.com/trends/tequila-variety-pack.md) - [Flavorful Ready-to-Drink Margaritas](https://www.trendhunter.com/trends/readytodrink-margaritas.md) - [Dynamic RTD Margaritas](https://www.trendhunter.com/trends/agave-boom-margaritas.md) - [Expansive RTD Libation Lineups](https://www.trendhunter.com/trends/mixedup-cocktail-co.md)