# Hybrid Margarita Hard Seltzers Truly Announces the Launch of Margarita Style Hard Seltzers By Niko Pajkovic | Published 2022-01-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/margarita-style-hard-seltzers References: [prnewswire](https://www.prnewswire.com/news-releases/truly-introduces-new-margarita-inspired-flavors-301454557.html) & [trulyhardseltzer](https://www.trulyhardseltzer.com/)  Canned seltzer brand [Truly Hard Seltzers](https://www.trendhunter.com/trends/flavored-hard-seltzers) has announced the launch of [Margarita Style Hard](https://www.trendhunter.com/trends/sunny-margarita) Seltzers, a new line of ready-to-drink cocktails. The new range consists of four flavors: Strawberry Hibiscus, Watermelon Cucumber, Mango Chili, and Classic Lime. The new beverages offer consumers a unique twist on the iconic cocktail, delivering the crisp and refreshing taste of a hard seltzer combined with the zesty flavors of a margarita. Each version of the drink is 5.3% ABV and contains 110 calories and 1 gram of sugar. In addition, all of the flavors are made with 100% real ingredients such as agave nectar, lime juice, and sea salt. "With the Truly Margarita styles, we wanted to marry everything drinkers love about hard seltzer with the flavors of a classic margarita," said the Director of Product Development at the [Boston Beer Company](https://www.trendhunter.com/trends/truly-vodka-seltzer), Casey O'Neill. Image Credit: Truly Hard Seltzer ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 20% | Activity: 57% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Margarita-style Hard Seltzers:** The launch of margarita-style hard seltzers offers a unique twist on the iconic cocktail, delivering the crisp and refreshing taste of a hard seltzer combined with the zesty flavors of a margarita. - **Real Ingredient Beverages:** The margarita-style hard seltzers are made with 100% real ingredients such as agave nectar, lime juice, and sea salt, reflecting the trend towards healthier and more natural beverages. - **Low Calorie Alcoholic Drinks:** The margarita-style hard seltzers contain only 110 calories per can, responding to the rising demand for low-calorie alcoholic beverages. ### Sectors Adopting This - **Beverage Industry:** The launch of margarita-style hard seltzers reflects the beverage industry's innovation towards unique ready-to-drink cocktails that cater to changing consumer preferences. - **Alcohol Industry:** The trend towards low calorie alcoholic drinks presents opportunities for companies in the alcohol industry to develop more products that cater to the growing health-conscious consumer demographic. - **Natural Ingredient Industry:** As the trend towards real ingredient beverages seems to rise, companies within the natural ingredient industry might find opportunities for partnerships with the beverage industry to meet the demand from health-conscious consumers. ## Related on Trend Hunter - [Margarita-Style Flavored Hard Seltzers](https://www.trendhunter.com/trends/flavored-hard-seltzers.md) - [Margarita-Style Hard Seltzers](https://www.trendhunter.com/trends/cantina-margarita.md) - [Spirits-Based Seltzers](https://www.trendhunter.com/trends/truly-vodka-seltzer.md) - [Hard Seltzer-Inspired Vodkas](https://www.trendhunter.com/trends/truly-flavored-vodka.md) - [Traditional Tequila Cocktail Seltzers](https://www.trendhunter.com/trends/mamitas-hard-seltzer.md) - [Fruity Vodka Sodas](https://www.trendhunter.com/trends/truly-vodka-soda.md) - [High-ABV Lemonade Hard Seltzers](https://www.trendhunter.com/trends/truly-unruly-lemonade.md) - [Festive Hard Seltzer Beverages](https://www.trendhunter.com/trends/holiday-party-pack-2.md) - [RTD Sparkling Margaritas](https://www.trendhunter.com/trends/sipmargs.md)