# Boozy Margarita Pub Crawls Dallas is Honoring Its Hometown Drink with a 'Margarita Mile' By Katherine Pendrill | Published 2018-05-18 | World Source: Trend Hunter, https://www.trendhunter.com/trends/margarita-mile References: [delish](https://www.delish.com/food-news/g20733561/dallass-new-margarita-trail-gives-you-prizes-for-drinking-tequila/) & [visitdallas](https://www.visitdallas.com/campaigns/margarita-mile/index.html) As the birthplace of the Margarita, it seems only natural that Dallas would honor it's beloved hometown drink with a boozy new pub crawl called the 'Margarita Mile.' With bars covering multiple neighbourhoods and more than a dozen cocktails to sip on, the new trail is the perfect way for margarita lovers to explore the city of Dallas. After Mariano Martinez invited the [frozen margarita machine](https://www.trendhunter.com/trends/margarita-dispenser) back in 1971, Dallas became the official birthplace of the [sweet tequila cocktail](https://www.trendhunter.com/trends/ultimate-margarita-season). Now the city is promoting a Margarita Mile that covers some of the city's best bars. At each stop, participants can earn free swag by correctly answering themed trivia questions. Of course, even if you're not a trivia expert, you'll still get to enjoy unique drinks like the Smoky Rose, the [Urban Taco](https://www.trendhunter.com/trends/election-escape), and Matt's Rancho Martinez. Image Credit: *Visit Dallas.* ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Margarita Tourism:** The Margarita Mile pub crawl trend in Dallas is an opportunity for the tourism industry to capitalize on the popularity of margaritas and attract visitors. - **Trivia-based Experiences:** The concept of trivia-based pub crawls, as seen in the Margarita Mile, presents an opportunity for event organizers to create engaging experiences that combine entertainment and exploration. - **Cocktail Trail Experiences:** The Margarita Mile trend highlights the potential for cities to create cocktail trail experiences, showcasing local bars and unique signature drinks to entice both locals and tourists. ### Where This Applies - **Hospitality:** The Margarita Mile trend presents an opportunity for the hospitality industry, such as hotels and restaurants, to collaborate with local bars and create margarita-themed packages or promotions. - **Event Planning:** The concept of trivia-based pub crawls, like the Margarita Mile, opens up opportunities for event planning companies to organize unique pub crawl experiences for various occasions or themes. - **Beverage & Tourism Merchandise:** The Margarita Mile trend creates potential for businesses in the beverage and tourism merchandise industries, as they can develop and sell margarita-themed products and souvenirs to cater to margarita enthusiasts. ## Related on Trend Hunter - [Margarita-Celebrating Snapback Hats](https://www.trendhunter.com/trends/margarita-merch.md) - [Interactive Margarita Events](https://www.trendhunter.com/trends/rings-of-fire.md) - [Premium Frozen Margaritas](https://www.trendhunter.com/trends/premium-frozen-margaritas.md) - [Festive Frozen Margaritas](https://www.trendhunter.com/trends/jingle-berry-rita.md) - [Margarita Flavor-Inspired Competitions](https://www.trendhunter.com/trends/taco-cabanas.md) - [Shaker-Free RTD Margaritas](https://www.trendhunter.com/trends/sunny-margarita.md) - [Taquito-Topped Margaritas](https://www.trendhunter.com/trends/delimex-x-jaja-taquitorita.md) - [Cocktail-Making Washing Machines](https://www.trendhunter.com/trends/beverage-machine.md) - [Permanent Margarita Menus](https://www.trendhunter.com/trends/12-margarita-flavors.md)