# National Margarita Day Partnerships Chili’s Teams Up with Lifetime for a Margarita Campaign By Debra John | Published 2025-02-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/margarita-campaign References: [chilis](https://www.chilis.com/1) & [mylifetimetv](https://www.mylifetimetv.ca/) [Chili’s](https://www.trendhunter.com/trends/santas-secret-stache-marg) has launched a [Margarita Campaign](https://www.trendhunter.com/trends/margarita-of-the-month-club) in partnership with Lifetime to celebrate National Margarita Day (February 22). The campaign features "a 15-minute Lifetime Television Event, 'I’ll Be Home for National Margarita Day,' starring Maria Menounos and Taye Diggs; premiering on February 19, the special follows Liz (Menounos) and Sam (Diggs), former love interests who reunite at a local Chili’s to save their town’s Margarita Day festival from a big-city developer." Overall, the film captures margaritas, romance, and classic Lifetime moments. The special will re-air on Lifetime on February 22 and will also be available for streaming on mylifetime.com, the Lifetime app, YouTube, and VOD platforms starting February 20. Additionally, Chili’s will "offer in-restaurant specials for the holiday, including the $5 Tequila Trifecta (available only on February 22) and the iconic Presidente Margarita featured in the film." Image Credit: Chili’s ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 53% | Activity: 59% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Holiday-themed Marketing Collaborations:** Joint promotions for special days, such as National Margarita Day, enable brands to capitalize on themed events by integrating entertainment and dining experiences. - **Cinematic Commercial Campaigns:** Infomercials are transforming into short films, providing audiences with engaging narratives that blur the lines between entertainment and advertising. - **Cross-platform Content Distribution:** By airing content on television, streaming services, and digital platforms, brands can reach broader audiences and enhance viewer accessibility. ### Sectors Adopting This - **Restaurant Industry:** Partnering with media companies for themed events offers restaurants novel ways to drive foot traffic and engagement with unique in-restaurant promotions. - **Entertainment Industry:** Collaboration with dining brands for special broadcasts creates compelling opportunities to weave branded products into entertainment content. - **Beverage Industry:** Participating in national celebrations like National Margarita Day allows beverage brands to align product launches with cultural festivities, enhancing visibility and consumer interest. ## Related on Trend Hunter - [Limited Margarita Deals](https://www.trendhunter.com/trends/margarita-deals.md) - [Margarita-Focused Loyalty Initiatives](https://www.trendhunter.com/trends/margarita-of-the-month-club.md) - [Interactive Margarita Events](https://www.trendhunter.com/trends/rings-of-fire.md) - [Margarita-Celebrating Snapback Hats](https://www.trendhunter.com/trends/margarita-merch.md) - [Celebrative Margarita Offerings](https://www.trendhunter.com/trends/red-robin-commemorates.md) - [Margarita Flavor-Inspired Competitions](https://www.trendhunter.com/trends/taco-cabanas.md) - [Premium Frozen Margaritas](https://www.trendhunter.com/trends/premium-frozen-margaritas.md) - [Immersive Margarita Tastings](https://www.trendhunter.com/trends/international-margarita-day.md) - [Moustachioed Holiday Margaritas](https://www.trendhunter.com/trends/santas-secret-stache-marg.md)