# Personal Margarita Butlers A Luxury Hotel in Mexico Lets Guests Request Margaritas from a Butler By Justin Lam | Published 2018-06-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/margarita-butlers References: [luxurylaunches](http://luxurylaunches.com/hotels_and_resorts/this-mexican-resort-lets-you-have-your-very-own-margarita-butler.php) & [travelandleisure](http://www.travelandleisure.com/hotels-resorts/luxury-hotels/esperanza-cabo-san-lucas-mexico-margarita-butler) Personal butlers are nothing new to the luxury hotel industry but Mexico’s Esperanza, [Auberge Resorts Collection](https://www.trendhunter.com/trends/kanai-resort) in Cabo San Lucas is changing the concept with the introduction of Margarita butlers. The idea behind the program was to introduce a service that would reflect the hotel perfectly and was made available after the eight-month renovation the hotel endured. The Margarita butlers are personally trained to help guests decide on a perfect margarita and can even craft signature versions for guests that request a mix of ingredients. As part of the Margarita butlers service, guests will also be offered crudités, such as fruit skewers, little bites and cold towels. The exclusive amenity will be available to those that book a poolside cabana which starts at a cost of $140. The service will include six margaritas as well as a live demo of two fresh margaritas mixed in front of the guests. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 8% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Personalized Hotel Services:** The introduction of Margarita butlers is an example of personalized hotel services that cater to guests’ individual preferences and needs. - **Custom Beverage Offerings:** The program reflects a trend towards custom beverage offerings, where hotels offer unique and personalized drink options to their guests. - **Luxury Hospitality Amenities:** The Margarita butlers program highlights the trend of luxury hotels offering exclusive and high-end amenities to attract affluent guests. ### Who This Affects Most - **Hospitality:** The personalized and exclusive offerings of the Margarita butlers program indicate opportunities for innovation in the hospitality industry to attract high-end clientele. - **Beverage Industry:** The trend towards custom and personalized beverage offerings presents opportunities within the beverage industry to create unique and innovative drink experiences. - **Butler Service:** Personal butler services are evolving to include more personalized and unique offerings, indicating opportunities for innovation in the butler service industry. ## Related on Trend Hunter - [Immersive Margarita Tastings](https://www.trendhunter.com/trends/international-margarita-day.md) - [Immersive Tequila-Inspired Getaways](https://www.trendhunter.com/trends/ultimate-margarita-season.md) - [Tropics-Themed Agave Bars](https://www.trendhunter.com/trends/agave-bar.md) - [Ready-to-Enjoy Margarita Cocktails](https://www.trendhunter.com/trends/olmeca-altos-margarita-classic-lime.md) - [Cold-Pressed Juice Cocktails](https://www.trendhunter.com/trends/margaret-cocktails.md) - [Margarita-Inspired Getaway Experiences](https://www.trendhunter.com/trends/spicy-margarita-season.md) - [Crystal Clear Margarita Cocktails](https://www.trendhunter.com/trends/mirror-margarita.md) - [Ready-to-Pour Starry Margaritas](https://www.trendhunter.com/trends/astral-margarita.md) - [Cocktail-Making Washing Machines](https://www.trendhunter.com/trends/beverage-machine.md)