# Exquisitely Relaxed Bosswear The Margaret Howell FW 2012 Collection is Laid-Back Classic By Sophia Pelka | Published 2012-02-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/margaret-howell-fw-2012 References: [fashionising](http://www.fashionising.com/runway/b--margaret-howell-mens-aw-12-mens-18547.html) & [margarethowell](http://www.margarethowell.co.uk/#/about-us) The Margaret Howell FW 2012 collection embodies a natural, effortless style. Howell is inspired by authenticity in nature -- a certain organic ruggedness. The line boasts [classic English tailoring](https://www.trendhunter.com/trends/engineered-garments-x-brooks-brothers) in combination with the coziest of fabrics. The artist favors [heavy wools, cottons, cashmeres](https://www.trendhunter.com/trends/herdsman-sweater-collection) and blended linens. The apparel is simple and traditional with modern accents. Basic shirts are played up with straight-cut collars and turtlenecks are enhanced with roll-layered necks. The wool trousers featured are cut in a loose, yet slim silhouette. The designer successfully avoids the over-exposed use of skinny-cut pants, but maintains a modern edge with a pleatless waist. The collection is for a man with an assured, confident style. The vibe of the attire is [laid-back but put together](https://www.trendhunter.com/trends/digawel-springsummer-2026). ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 29% | Activity: 1% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Effortless Style:** Opportunity for creating comfortable and fashionable attire with minimalist designs and natural fabrics. - **Modern Accents on Traditional Classics:** Opportunity for designing stylish clothing with modern accents that maintain a classic appeal. - **Laid-back Bosswear:** Opportunity for creating a new genre of workwear that is comfortable and relaxed yet still professional. ### Where This Applies - **Fashion:** Innovative clothing designs using natural fabrics have the potential to revolutionize the fashion industry. - **Apparel Manufacturing:** Manufacturers can explore new designs and materials to create comfortable and fashionable attire for men with a confident style. - **Workwear:** Efforts can be made to create a new category of workwear that is both laid-back and professional, catering specifically to men who value comfort and style in their work attire. ## Related on Trend Hunter - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Refined Utility Tailoring](https://www.trendhunter.com/trends/apresse-2026.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Technical Apparel Capsule](https://www.trendhunter.com/trends/mizuno-for-margaret-howell.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Minimalist Wardrobe Essentials](https://www.trendhunter.com/trends/heritage-core.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Cozy Fall-Centric Streetwear](https://www.trendhunter.com/trends/caf-mountain.md) - [Fall-Centric Layered Apparel](https://www.trendhunter.com/trends/uniqlo-u-fw24.md)