# Simple British Menswear The Margaret Howell AW11 Collection is Clean-Cut and Wearable By Francis Tiangson | Published 2011-01-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/margaret-howell-aw11 References: [selectism](http://www.selectism.com/news/2011/01/27/margaret-howell-autumnwinter-2011/) & [margarethowell](http://www.margarethowell.co.uk/#/collections/mens-autumn-winter-10) The Margaret Howell AW11 collection features an awesome array of classic contemporary styles. The [British designer](https://www.trendhunter.com/trends/baracuta-x-barbour) has brought to us a line that is fashionable and relatable -- I can actually see myself wearing these clothes out on the street after they come off the runway. The clean-cut looks in the Margaret Howell AW11 line include dapper wool coats, [fine cashmere cardigans](https://www.trendhunter.com/trends/herdsman-sweater-collection) and simple cotton shirts. This is a line that I would love to have in my wardrobe, as being fashionable would be so easy with these pieces. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 63% | Activity: 66% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Contemporary Menswear:** Creating classic menswear with a modern twist can be a disruptive innovation opportunity for the fashion industry. - **Wearable Fashion:** Designing fashion that is not only stylish but also comfortable and easy to wear can be a disruptive innovation opportunity for the fashion industry. - **Clean-cut Design:** Simplifying designs and creating clean-cut looks can be a disruptive innovation opportunity for the fashion industry, particularly in the menswear segment. ### Industries Being Reshaped - **Fashion:** The fashion industry can capitalize on the trend of creating stylish and wearable menswear. - **Retail:** Retailers can benefit from offering clean-cut and simple designs in their menswear collections. - **Textile:** The textile industry can focus on producing high-quality, natural fabrics for contemporary menswear collections. ## Related on Trend Hunter - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Minimalist Wardrobe Essentials](https://www.trendhunter.com/trends/heritage-core.md) - [Technical Apparel Capsule](https://www.trendhunter.com/trends/mizuno-for-margaret-howell.md) - [Refined Utility Tailoring](https://www.trendhunter.com/trends/apresse-2026.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md) - [Cozy Fall-Centric Streetwear](https://www.trendhunter.com/trends/caf-mountain.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Measured Winter Wardrobe](https://www.trendhunter.com/trends/vowels-fw26.md)