# Fall-Ready Technical Activewear Margaret Howell Taps Mizuno to Launch a New Collection for FW22 By Amy Duong | Published 2022-10-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/margaret-howell-4 References: [hypebeast](https://hypebeast.com/2022/10/margaret-howell-mizuno-autumn-winter-activewear-collection) & [margarethowell](https://www.margarethowell.co.uk/) British fashion designer Margaret Howell works together with Japnese sportswear imprint [Mizuno](https://www.trendhunter.com/trends/mizuno-for-margaret-howell) on a new collection designed for the Fall/Winter 2022 season. The new capsule is led by two waterproof design which comes in the form of an [oversized poncho and a hooded poncho](https://www.trendhunter.com/trends/andwander-fw25). Howell talks about the new collection, stating “What I continue to appreciate about our collaboration with Mizuno is the combination of their [technical fabric and expertise of manufacturing](https://www.trendhunter.com/trends/white-mountaineering-umbro) and our suggestions on the design and fit proportions, [...] With today’s lifestyle becoming less formal and more active, our clothes have literally followed suit and I like to mix the technical lightweight nylon pieces from Mizuno with the contrasting natural textured fabrics used in our range of clothes.” Image Credit: Josh Hight, Mark Kean ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 19% | Activity: 10% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Technical Activewear Collaboration:** Collaborations between fashion and sportswear brands create opportunities to combine technical fabrics and manufacturing expertise with design and fit proportions. - **Waterproof Poncho Design:** The popularity of waterproof ponchos in fashion and activewear presents opportunities for innovation in durable, lightweight and functional designs. - **Mixing Textured Fabrics:** The trend of mixing contrasting textures creates opportunities for creativity and experimentation in fabric selection and garment construction. ### Where This Applies - **Fashion and Sportswear:** Collaboration between fashion and sportswear brands present opportunities for innovation in fabric technology, design and marketing. - **Outdoor and Adventure:** Fall-ready technical activewear presents opportunities for innovation in durable and functional design for outdoor and adventure activities. - **Textile Manufacturing:** The trend of mixing contrasting textures and lightweight technical fabrics present opportunities for innovation in textile manufacturing processes and material development. ## Related on Trend Hunter - [Technical Apparel Capsule](https://www.trendhunter.com/trends/mizuno-for-margaret-howell.md) - [Collaborative Premium Technical Fashion](https://www.trendhunter.com/trends/mm6-maison-margiela-and-salomon.md) - [Waterproof Hiking Shoes](https://www.trendhunter.com/trends/mizuno-hiking-shoes.md) - [Fall-Ready Techwear Essentials](https://www.trendhunter.com/trends/uniqloc-fw25.md) - [Technical Sports Capsules](https://www.trendhunter.com/trends/white-mountaineering-umbro.md) - [Classic Fall-Ready Technical Fashion](https://www.trendhunter.com/trends/mki-miyuki-zoku-11.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Fisherman Style Collaborative Fashion](https://www.trendhunter.com/trends/jw-anderson-x-uniqlo.md) - [Utility Layering Capsules](https://www.trendhunter.com/trends/jjjjound-x-descente.md)