# Post-War Vintage Furniture The Margaret Howell 2012 Home Collection is Rough Luxe By Meghan Young | Published 2012-05-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/margaret-howell-2012-home References: [hypebeast](http://hypebeast.com/2012/05/margaret-howell-2012-home-products/) & [margarethowell](http://www.margarethowell.co.uk/) Simple and tasteful, the Margaret Howell 2012 Home Product collection is made up of [furniture, cookware, lighting](https://www.trendhunter.com/trends/soft-goods-collection) and more that all have a [post-war vintage charm](https://www.trendhunter.com/trends/nytillverkad-vintage-collection) that will sweep people off of their feet. Romantically nostalgic, it blends feminine details with an overall masculine aesthetic that will please everyone in the household. The brand may be known as a British clothing line, but the Margaret Howell 2012 Home Product collection is a result of collaborations with such manufacturers as Ercol Furniture and designers Sori Yanagi. Clean and contemporary despite the retro appeal, the collection predominantly revolves around [warm wooden and ceramic materials](https://www.trendhunter.com/trends/pinch), which offers a traditionally cozy vibe for homes that are both modern and traditional. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 84% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Post-war Vintage Style:** Opportunity for businesses to create and market post-war vintage inspired products across various industries. - **Rough Luxe:** Businesses can explore the concept of rough luxe, combining rustic, vintage charm with modern luxury. - **Collaborative Design:** Embracing collaborations between manufacturers and designers to create unique and appealing products. ### Sectors Adopting This - **Furniture:** Disruptive innovation opportunities in creating post-war vintage inspired furniture pieces with an updated twist. - **Home Decor:** Potential for businesses to tap into the growing demand for rough luxe home decor items that blend old and new. - **Fashion:** Opportunity to incorporate post-war vintage elements into clothing lines, merging classic designs with modern styles. ## Related on Trend Hunter - [Charming Time Period-Inspired Furniture](https://www.trendhunter.com/trends/collection-i.md) - [Retro-Themed Metallic Homeware](https://www.trendhunter.com/trends/rabanne-hm-home.md) - [Designer Holiday Homeware](https://www.trendhunter.com/trends/anthropologie-1.md) - [Curated Homeware Collections](https://www.trendhunter.com/trends/a-common-thread.md) - [Revived Pattern Furniture Collection](https://www.trendhunter.com/trends/henry-holland-studio-1.md) - [Inaugural Spring Homeware Collections](https://www.trendhunter.com/trends/hilary-macmillans-homeware.md) - [Anniversary-Honoring Archival Homeware](https://www.trendhunter.com/trends/60th-anniversary-collection.md) - [Premium Debut Furniture Collections](https://www.trendhunter.com/trends/last-ditch-design.md) - [Retro-Style Home Decor Items](https://www.trendhunter.com/trends/vipp-holgers-beige-collection.md)