# Experimental Textural Summer Fashion Margaret Howell Unveils More Designs for the SS22 Season By Amy Duong | Published 2021-09-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/margaret-howell-2 References: [hypebeast](https://hypebeast.com/2021/9/margaret-howell-spring-summer-2022-lookbook-details) London-based fashion label [Margaret Howell](https://www.trendhunter.com/trends/margaret-cocktails) introduces its new collection for the Spring/Summer 2022 season full of experimental textures. The brand explores [tailoring techniques](https://www.trendhunter.com/trends/graphpaper-ss26) and references athletic aesthetics with a focus on loose and wide-fitted silhouettes. The rest of the capsule includes natural landscape-themed palettes including 'clay,' 'rust,' and 'bay,' These hues can be seen detailing lightweight jackets, knitwear designs, and trousers held together with drawstring adjustabilities. The rest of the capsule includes [drawstring sports bags](https://www.trendhunter.com/trends/hh118389225-2), cotton-made tops, and more athletic themes. The capsule also features a notable cotton shirt made using lightweight elements in mind along with a more sturdy option that is made using a special tough Japanese denim. The entire capsule is set to launch early next year. Image Credit: Margaret Howell ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 28% | Activity: 12% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Textural Fashion:** Fashion designers can experiment with texture to create unique and innovative pieces. - **Athletic Aesthetics:** Incorporating elements of athletic wear into high fashion can create a disruptive trend. - **Natural Palettes:** Using natural, earthy palettes in clothing design can create a unique and eco-friendly trend. ### Who This Affects Most - **Fashion:** Fashion brands can incorporate new tailoring techniques and themes to stand out in a competitive industry. - **Textile:** Textile companies can develop innovative fabrics and materials that contribute to the trend of textural fashion and natural palettes. - **Sportswear:** Sportswear companies can expand their target audience by creating collections inspired by athletic aesthetics and high fashion trends. ## Related on Trend Hunter - [Technical Apparel Capsule](https://www.trendhunter.com/trends/mizuno-for-margaret-howell.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md) - [Layered Utility Fashion](https://www.trendhunter.com/trends/graphpaper-yoke.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Summer-Ready Utilitarian Fashion](https://www.trendhunter.com/trends/hh118389225-2.md)