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# Minimal Rain-Ready Fashion
Margaret Howell Taps Mizuno on a Four-Piece Capsule

By Amy Duong | Published 2021-09-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/margaret-howell-1
References: [hypebeast](https://hypebeast.com/2021/9/margaret-howell-mizuno-capsule-collection-collaboration-sneakers-outerwear-weatherproof-gore-tex)

Margaret Howell is a designer based in London and most recently, she works in collaboration with Japanese sportswear brand [Mizuno](https://www.trendhunter.com/trends/mizuno-for-margaret-howell) on a collection of apparel for the Fall/Winter 2021 season. The duo launch four pieces in total, rounded out with a pair of sneakers.

The capsule is led by two women's jackets and two men's jackets, both of which are detailed in a [minimal design language](https://www.trendhunter.com/trends/studio-nicholson-1). The proportions are strong and elegant, complete with some technical touches. The pieces are ready for hiking purposes, made using a [dense nylon material](https://www.trendhunter.com/trends/pieces-for-rainy-days) to ensure that it is weatherproof. The hiking coat is enclosed with dual zippers, a drawcord, leather hood, fishtail finish at the end, horn buttons, and a storm flap.

Image Credit: Margaret Howell

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 33% | Activity: 17% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### Key Themes Behind This Trend

- **Weatherproof Fashion:** Collaborations with brands like Mizuno can provide opportunities to create weatherproof garments with minimal design language.
- **Minimalist Hiking Gear:** Designers like Margaret Howell can create minimalist, yet technical, hiking gear with dense nylon materials.
- **Multiple-use Outerwear:** Combining sleek design with technical features can result in outerwear that can be used for multiple purposes, such as hiking and everyday wear.

### Where This Applies

- **Fashion and Apparel:** Designers can collaborate with sportswear brands to create innovative apparel like the Mizuno-Margaret Howell capsule collection.
- **Footwear:** Opportunities exist to create footwear to complement minimalist, weatherproof apparel like the sneakers included in the Mizuno-Margaret Howell capsule collection.
- **Outdoor and Adventure:** Hiking companies can collaborate with fashion designers to create fashionable-yet-functional hiking gear like the hiking coat in the Mizuno-Margaret Howell capsule collection.

## Related on Trend Hunter

- [Technical Apparel Capsule](https://www.trendhunter.com/trends/mizuno-for-margaret-howell.md)
- [Waterproof Hiking Shoes](https://www.trendhunter.com/trends/mizuno-hiking-shoes.md)
- [Technical Sports Capsules](https://www.trendhunter.com/trends/white-mountaineering-umbro.md)
- [Utility Layering Capsules](https://www.trendhunter.com/trends/jjjjound-x-descente.md)
- [Minimalist Outdoor Fall Fashion](https://www.trendhunter.com/trends/daiwa-pier39-fw25.md)
- [Essential Weather-Resistant Apparel](https://www.trendhunter.com/trends/pieces-for-rainy-days.md)
- [Collaborative Premium Technical Fashion](https://www.trendhunter.com/trends/mm6-maison-margiela-and-salomon.md)
- [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md)
- [Collaborative Sporty Timeless Fashion](https://www.trendhunter.com/trends/mammut.md)
