# Ultra Minimal Spring Menswear Margaret Howell Prepares for the SS21 Season with Understated Design By Amy Duong | Published 2020-09-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/margaret-howel References: [hypebeast](https://hypebeast.com/2020/9/margaret-howell-mhl-ss21-collection-barbour-collaboration) & [margarethowell](https://www.margarethowell.co.uk/) Margaret Howell introduces the latest collection to join the ongoing Spring/Summer 2021 roster as this launch marks its next upcoming mainline series. The seasonal range also features a special collaborative project crafted in conjunction with British brand [Barbour](https://www.trendhunter.com/trends/baracuta-x-barbour). The fashion label specializes in its archetypal method of reviewing and renewing, updating a few minimal garments with special touches. This includes a series of updated colorations and fabrication to result in a [capsule](https://www.trendhunter.com/trends/beams-plus-spring) full of [relaxed modern silhouettes](https://www.trendhunter.com/trends/digawel-springsummer-2026). The collection showcases a tough cotton construction for the season alternative to more sturdy wool. Some of the new silhouettes that join the brand include the baggy trousers with a cropped cut, the drawcord culottes, shorts, long jacket, and lightweight summer parka. Image Credit: Mark Kean ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 52% | Activity: 7% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Relaxed Modern Silhouettes:** Fashion brands can explore minimalistic and relaxed designs for their upcoming collections. - **Collaborative Projects:** Partnering with other brands can provide opportunities to create unique collection offerings for customers. - **Fabrication Innovations:** Exploring new materials and fabrications can lead to improved product offerings and customer satisfaction. ### Sectors Adopting This - **Fashion and Apparel:** Fashion brands can explore minimalistic and relaxed designs for their upcoming collections. - **Textile:** Exploring new materials and fabrications can lead to improved product offerings and customer satisfaction. - **Retail:** Partnering with other brands can provide opportunities to create unique collection offerings for customers. ## Related on Trend Hunter - [Technical Apparel Capsule](https://www.trendhunter.com/trends/mizuno-for-margaret-howell.md) - [seasonal spring wardrobes](https://www.trendhunter.com/trends/british-watersports-collegiate-prep.md) - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Western-Influenced Spring Menswear](https://www.trendhunter.com/trends/heritage-capsule.md) - [Layered Utility Fashion](https://www.trendhunter.com/trends/graphpaper-yoke.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md)