# Opulent Roadside Photography Tess Hellfeuer Explores Marfa, Texas in Marie Claire Italia‘s Feature By Jana Pijak | Published 2016-04-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marfa-texas References: [designscene.net](http://www.designscene.net/2016/04/tess-hellfeuer-nagi-sakai-marie-claire-italia.html) & [marieclaire.it](http://www.marieclaire.it) Photographer Nagi Sakai captures Marie Claire Italia's latest editorial exclusive, a series that is lensed in the heart of Marfa, Texas. The site of Elmgreen and Dragset's infamous Prada Marfa installation, this small town is known for its remote landscape and nostalgic motels, diners and truck stops. Model Tess Hellfeuer fronts Marie Claire Italia's striking editorial and dons a designer wardrobe of [Western-themed casuals](https://www.trendhunter.com/trends/hello-kitty-howdy-partner). Whether sporting suede tops, embroidered sweatshirts or bohemian dresses, the model poses roadside while exploring the barren landscape that surrounds her. Styling for this [Marfa, Texas editorial](https://www.trendhunter.com/trends/casa-azzurra) is courtesy of Laura Seganti who collaborates with this editorial's talented beauty team to bring her effortlessly cool style vision to life. Opting for messy locks and [bare-faced makeup](https://www.trendhunter.com/trends/il-pranzo-campaign), hair stylist Kenshin Asano and makeup artist Eric Polito create a natural and youthful look for this editorial's star Tess. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 90% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Remote Landscape Photography:** Disruptive innovation opportunity: Develop new techniques and technologies for capturing stunning images of remote and untouched landscapes. - **Western-themed Fashion:** Disruptive innovation opportunity: Create sustainable and eco-friendly fabrics and materials for Western-themed fashion, combining style with environmental consciousness. - **Effortlessly Cool Styling:** Disruptive innovation opportunity: Design innovative styling tools and techniques that can quickly create a natural and youthful look for fashion editorials. ### Sectors Adopting This - **Photography:** Disruptive innovation opportunity: Develop AI-powered drones and robots for capturing high-quality and unique photographs in remote landscapes. - **Fashion:** Disruptive innovation opportunity: Innovate new eco-friendly fabric production methods that can be used in the Western-themed fashion industry. - **Beauty:** Disruptive innovation opportunity: Create new makeup and hair products that can achieve effortless and natural looks, targeting the fashion industry. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Western-Inspired Statement Boots](https://www.trendhunter.com/trends/melissa-x-maldito.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Saloon-Style Beauty Pop-Ups](https://www.trendhunter.com/trends/sweetheart-saloon.md)