# Camping Songstress Editorials Lana Del Rey Hangs Out in the Woods for Marfa Journal Magazine By M | Published 2015-10-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marfa-journal References: [highsnobiety](http://www.highsnobiety.com/2015/10/14/lana-del-rey-goes-camping-in-beverly-hills/) & [marfajournal](http://marfajournal.com/) Lana Del Rey has recently debuted her newest album that features a chilled out sound to it that is perfectly visualized in this camping-themed photoshoot for Marfa Journal magazine. The vintage style images capture the Eden songstress hangout in nature, smoking cigarettes and cruising around Hollywood. Rey has set up an Old Hollywood image for herself that is exemplified in this retro photoshoot that captures the vixen lounging it outdoor gear such as hiking boots, oversized baseball caps and puffy quilted coats inside tents and in a convertible car. The illustrations are very candid as they capture the singer as her close friends might as she smoke cigarettes, drives around town and even visits Jean Harlow's Beverly Hills mansion. The images are shot on a film camera giving the shoot a vintage and highly saturated aesthetic. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Vintage Camping Fashion:** Disruptive innovation opportunity for fashion brands to create a line of retro outdoor gear. - **Chilled-out Sound Aesthetics:** Disruptive innovation opportunity for music producers to experiment with relaxed sound compositions. - **Retro Photography Aesthetics:** Disruptive innovation opportunity for photographers to create a saturated and vintage aesthetic in photoshoots. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity for outdoor gear companies to create vintage-inspired camping clothing and accessories. - **Music:** Disruptive innovation opportunity for music producers to experiment with more relaxed sound compositions, inspired by Lana Del Rey's new album. - **Photography:** Disruptive innovation opportunity for photographers to use retro photography techniques and create a highly saturated, vintage aesthetic in their photoshoots. ## Related on Trend Hunter - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Novice Camping Collections](https://www.trendhunter.com/trends/snow-peak-2.md) - [Rugged Comfort Loungewear](https://www.trendhunter.com/trends/realtree-camo-loungewear.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Glamorous Camping Experiences](https://www.trendhunter.com/trends/lulu-glamping.md)