# Artistically Emotional Fashion Ads The Marella Fall 2014 Campaign Stars Actress Milla Jovovich By Meghan Young | Published 2014-06-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marella-fall-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/milla-jovovich-marella-fall-winter-2014-campaign/) & [fashiongonerogue](http://www.fashiongonerogue.com/milla-jovovich-marella-fall-winter-2014-campaign/) Ukrainian actress Milla Jovovich flexes her acting skills in the Marella Fall 2014 ad campaign. Although a lot of the gestures and expression seem dramatically Shakespearean, they bring a lot of personality to the modern outfits. From [tailored pant suits](https://www.trendhunter.com/trends/auteur-studios-fall-2025) to leopard print jackets and minimalist black dresses, the designs are chic and sophisticated enough to afford a bit of playful character. Shot in studio by famed photography duo Inez van Lamsweerde and Vinoodh Matadin, the Marella Fall 2014 ad campaign also puts an artistic spin on the images. A series of closeups accompany the full-body shots. These closeups are elaborated with bold and vibrant strokes of purples, which really bring out the red accent of the otherwise [monochromatic collection](https://www.trendhunter.com/trends/jiyongkim-fw25). The looks are perfected with windswept hair and a flawless face. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 72% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Emotional Advertising Campaigns:** Brands can explore using more emotional and artistic elements to evoke a stronger connection with consumers. - **Fine Art-inspired Fashion Photography:** Fashion brands can collaborate with photographers to integrate fine art techniques into their advertising campaigns and content marketing strategies. - **Bold Color Accents in Fashion Photography:** Fashion brands can experiment with introducing bold and vibrant color accents into their fashion imagery to create a visually arresting and memorable campaign. ### Where This Applies - **Fashion and Apparel:** Fashion brands can take advantage of artistic and emotional advertising campaigns to stand out in a crowded market. - **Photography and Videography:** Photographers can explore new ways to integrate fine art techniques into their commercial work to create more compelling visuals. - **Marketing and Advertising:** Marketing agencies can examine how artistic and emotional elements can be integrated into their client's advertising campaigns to improve brand recognition and customer engagement. ## Related on Trend Hunter - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)