# Buttery Mardi Gras Cookies McAlister’s Deli Dropped a New Mardi Gras Cookie Ahead of Fat Tuesday By Katherine Pendrill | Published 2024-01-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mardi-gras-cookie References: [chewboom](https://www.chewboom.com/2024/01/21/mcalisters-bakes-new-deli-mardi-gras-cookie/)  With Mardi Gras not too far away, [McAlister’s Deli](https://www.trendhunter.com/trends/new-oreo-cheesecake) has just dropped a colorful new Mardi Gras Cookie at participating locations. The new Mardi Gras Cookie celebrates the annual Mardi Gras celebration, which traditionally marks the close of the pre-Lenten season. One of the most iconic Mardi Gras dishes is king cake, which is a cross between a coffee cake and a cinnamon roll, all decorated in yellow, green, and purple icing. McAlister’s new Mardi Gras Cookie delivers a new take on king cake in the form of a sweet, buttery cookie tinged with [hints of cinnamon](https://www.trendhunter.com/trends/cinnamon-cookie-drink) and studded with green, yellow, and purple sprinkled. There's also a sweet cream cheese filling on the inside to deliver that king cake flavor. Image Credit: McAlister’s Deli ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 26% | Activity: 38% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Colorful Mardi Gras Celebrations:** The new Mardi Gras Cookie celebrates the annual Mardi Gras celebration, which traditionally marks the close of the pre-Lenten season. - **Innovative Cookie Variations:** McAlister's new Mardi Gras Cookie delivers a new take on king cake in the form of a sweet, buttery cookie tinged with hints of cinnamon and studded with green, yellow, and purple sprinkles. - **Reimagining Traditional Desserts:** The Mardi Gras Cookie provides a unique twist on the iconic king cake by transforming it into a portable, delicious cookie with a sweet cream cheese filling. ### Industries Being Reshaped - **Restaurant:** McAlister's Deli introduces a colorful Mardi Gras Cookie, which highlights the potential for innovative dessert offerings in the restaurant industry. - **Bakery:** The Mardi Gras Cookie presents an opportunity for bakeries to create inventive variations of traditional desserts, captivating customers with unique flavors and eye-catching designs. - **Food Retail:** The introduction of the Mardi Gras Cookie at McAlister's Deli showcases the potential for retail stores to tap into festive holiday trends by offering limited-time, themed products. ## Related on Trend Hunter - [Celebratory Mardi Gras Treats](https://www.trendhunter.com/trends/cinnaholic-mardi-gras-king-cakes.md) - [Celebratory Mardi Gras Cupcakes](https://www.trendhunter.com/trends/gigis-cupcakes.md) - [Celebratory Mardi Gras Desserts](https://www.trendhunter.com/trends/mardi-gras-bakery-specials.md) - [King Cake-Inspired Beverages](https://www.trendhunter.com/trends/king-cake-beverages.md) - [Gooey Campfire-Style Cookies](https://www.trendhunter.com/trends/chocolate-smores-cookie.md) - [Mardi Gras Coffee Drinks](https://www.trendhunter.com/trends/pis-coffee-king-cake-drinks.md) - [Sandwich Cookie-Studded Cheesecakes](https://www.trendhunter.com/trends/new-oreo-cheesecake.md) - [Mardi Gras Catering Packs](https://www.trendhunter.com/trends/jasons-deli-mardi-gras-package.md) - [King Cake Beverages](https://www.trendhunter.com/trends/mardi-gras-drinks.md)