# Posh Tailored Sportswear Marcus Troy x The Maverick Project Unleashes Suave Sophisticated Kicks By Matt Ho | Published 2011-07-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/marcus-troy-x-the-maverick-project References: [cultureshoq](http://cultureshoq.com/marcus-troy-x-the-maverick-project-nike-air-force-one-bespokes/) & [marcustroy](http://marcustroy.com/mavericks/site/#/stories/) Another very impressive set of kicks comes from [Nike](https://www.trendhunter.com/trends/killshot-1-premium) with the Marcus Troy x The Maverick Project. Marcus Troy and Nike decided to start The Maverick Project, which asked several individuals what the word "Maverick" meant to them. Two winners, Carlos Sanchez and Timothy Rodrigues, were picked and joined the designer to create an [exclusive pair of kicks](https://www.trendhunter.com/trends/prosperity-be-the-prize). The result is the Marcus Troy x The Maverick Project Nike Bespoke sneakers, which have a suave and sophisticated look. The footwear has a great [contrast of leather, wool](https://www.trendhunter.com/trends/harris-tweed-1) and Kevlar material with subtle colors that scream posh. The tongue of the shoe features the 'MVRK' logo, which is a nice little detail that brings a little more to the design. All photography by [Vincent Tsang](http://vincenttsang.com/). ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 7% | Activity: 15% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Sophisticated Sportswear:** The trend of blending comfort and style in sportswear provides opportunities for innovators to create high-end, customizable athletic wear. - **Collaboration Fashion:** The trend of designers collaborating with major brands presents opportunities to create unique, standout products. - **Inclusive Luxury:** The trend towards personalization and inclusivity in luxury apparel provides opportunities to create designer clothing lines for underserved communities. ### Industries Being Reshaped - **Athletic Apparel:** Innovators in the sports industry can take advantage of new materials and the latest technology to create sophisticated sportswear that looks great and performs well. - **Fashion Design:** Collaboration between designers and brands offers opportunities for fashion students and freelance designers looking to showcase their creativity and gain exposure. - **Luxury Goods:** The trend towards inclusivity and personalization in luxury goods presents opportunities to create designer clothing lines that cater to a broader range of consumers and can appeal to those who want to stand out. ## Related on Trend Hunter - [Incredibly Sophisticated Boot Designs](https://www.trendhunter.com/trends/sophisticated-boot-design.md) - [Timeless Footwear Collaborations](https://www.trendhunter.com/trends/buck-mason-x-sanders.md) - [Formally Transformed Skate Sneakers](https://www.trendhunter.com/trends/mastery-atelier.md) - [Charitable Horse Sneakers](https://www.trendhunter.com/trends/horse-kicks.md) - [Hybrid Sneaker-Inspired Boots](https://www.trendhunter.com/trends/luca-chukka-sneaker-boot.md) - [Stealthy Stitched Lifestyle Sneakers](https://www.trendhunter.com/trends/killshot-1-premium.md) - [Patterned Chunky Textural Sneakers](https://www.trendhunter.com/trends/air-max-95-sneaker-collaboration.md) - [Luxury Men's Footwear Collections](https://www.trendhunter.com/trends/luxury-mens-footwear.md) - [Collaborative Sustainable Footwear](https://www.trendhunter.com/trends/moclaughlin.md)