# Chef-Driven Neighborhood Restaurants Marcus B&P Brings Chef Marcus Samuelsson's Dishes to Newark By Katherine Pendrill | Published 2017-11-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/marcus-bp References: [grubstreet](http://www.grubstreet.com/2017/11/marcus-b-and-p-opening-newark.html) & [instagram](https://www.instagram.com/marcusbpnewark/) After finding success with his Manhattan restaurants Red Rooster and Streetbird, Chef Marcus Samuelsson is bringing his signature style to New Jersey in the form of a cozy neighborhood spot called [Marcus B&P](https://www.trendhunter.com/trends/merkato-by-marcus). Set to open in Newark’s Central Business District, the new restaurant aims to be a casual and accessible spot. With a nod to Swedish concept of a 'back pocket' (informal) venue, Marcus B&P will make the acclaimed chef's dishes available to a wider audience. As such, the restaurant will serve up some of the chef's signature dishes such as fried chicken and Marcus’ cornbread. However, it will also offer a range of other [comfort food](https://www.trendhunter.com/trends/piebird-at-doubletree-by-hilton) options such as [house-made pastas and pizzas](https://www.trendhunter.com/trends/maggianos-little-italy) with New Jersey-inspired toppings. While the decision to set up shop in Newark may seem like a departure for the star New York City chef, the move is actually part of Samuelsson effort to operate in centers of African-American culture. Indeed, 80% of the restaurants staff will be from Newark, with the rest coming from nearby New Jersey cities. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 42% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Neighborhood Restaurants:** By creating cozy neighborhood restaurants, chefs can make their signature dishes available to a wider audience. - **Casual Dining:** There is a growing demand for casual and accessible dining options, providing opportunities for chefs to create relaxed and inviting dining experiences. - **Cultural Localization:** Operating in centers of cultural significance allows restaurants to connect with the local community and create unique dining experiences that celebrate diversity. ### Where This Applies - **Restaurant:** The restaurant industry can explore the concept of chef-driven neighborhood restaurants to cater to a wider audience and create a more inclusive dining experience. - **Hospitality:** The hospitality industry can embrace the trend of casual dining and create relaxed and inviting spaces to cater to the growing demand for accessible dining options. - **Culinary Tourism:** Cultural localization in culinary tourism allows destinations to showcase their unique food culture and attract visitors who seek authentic dining experiences. ## Related on Trend Hunter - [Chef-Based Grand Openings](https://www.trendhunter.com/trends/bobbys-burgers.md) - [Black History-Honoring Seafood](https://www.trendhunter.com/trends/saltbox-seafood-joint.md) - [African-Inspired Vegan Cuisine](https://www.trendhunter.com/trends/afrobeat-kitchen.md) - [African Restaurant Markets](https://www.trendhunter.com/trends/african-restaurant-markets.md) - [Stylishly Comfortable Restaurant Concepts](https://www.trendhunter.com/trends/the-frederick.md) - [Evolutionary Toronto Dining Experiences](https://www.trendhunter.com/trends/the-drake-hotel.md) - [Modern Smash Burger Concepts](https://www.trendhunter.com/trends/soul-smash-burgers.md) - [Alternative Protein Restaurants](https://www.trendhunter.com/trends/neat-burger-2.md) - [Fast-Casual Modern Resort Restaurants](https://www.trendhunter.com/trends/modern-resort-restaurant.md)