# Truthful Pop Culture Trinkets The Marcos Minuchin 'The Secret Life of Toys' Series is Playful By Romina S. Cortellucci | Published 2012-06-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/marcos-minuchin-the-secret-life-of-toys2 References: [collabcubed](http://collabcubed.com/2012/06/14/the-secret-life-of-toys/) & [thesecretlifeoftoys](http://www.thesecretlifeoftoys.com/The_Secret_Life_of_Toys/Welcome.html) The Marcos Minuchin 'The Secret Life of Toys' series plays with your emotions. The ongoing project was started by Argentinean photographer Marcos Minuchin back in 2007. Minuchin uses the [toys to create critical statement](https://www.trendhunter.com/trends/still-life-1) about modern culture. From the set design to the lighting, Minuchin is photographing the toys as if they were humans. As he describes on his website, "[the] photographs are a reaction to the fake visual culture we live in today, with all types of realities: [video games](https://www.trendhunter.com/trends/photo-creator-video-projector-camera), Photoshop, wrestling matches and 'reality' TV." These strong statements are shown in a way that is more lighthearted, yet very honest because of the [use of toys](https://www.trendhunter.com/trends/emotional-baggage-by-solobo-toys). Minuchin's captures comment on very topical subject matter, such as the 'Recession Army Series' that has unemployed Star Wars characters feeling the economic issues of the Galactic Empire. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 54% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Why This Trend Is Growing - **Truthful Pop Culture Trinkets:** Using toys in critical statements about modern culture ### Industries Being Reshaped - **Photography:** Innovative toy photography for impactful statement-making photo shoots - **Toy Manufacturing:** Collaboration opportunities with artists for designing toys that can make a positive statement - **Marketing and Advertising:** Leveraging truthful pop culture trinkets for impactful campaign visuals ## Related on Trend Hunter - [Playful Interactive Galleries](https://www.trendhunter.com/trends/play-by-american-express-platinum.md) - [Pop Art Legend-Honoring Dolls](https://www.trendhunter.com/trends/keiichi-tanaami-1.md) - [Miniaturized Product Art Photographs](https://www.trendhunter.com/trends/small-muji.md) - [Designer Pop Culture Figurines](https://www.trendhunter.com/trends/kkplus.md) - [Collectible Mini Cameras](https://www.trendhunter.com/trends/photo-creator-mini-cam.md) - [Playful Collectible Figures](https://www.trendhunter.com/trends/zsiga-care-bears.md) - [Collectible Pop Culture-Referencing Toys](https://www.trendhunter.com/trends/san-diego-comiccon.md) - [Artful Collectible Figures](https://www.trendhunter.com/trends/fisherprice-little-people-x-andre-saraiva.md) - [Miniature Collectible Pop-Ups](https://www.trendhunter.com/trends/world-of-miniverse.md)