# Crispy Protein Treats MARCOO Crun is Light, Chocolatey and Made for Refueling on the Go By Laura McQuarrie | Published 2026-07-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/marcoo-crun References: [instagram](https://www.instagram.com/p/DbCZGd6jze0/) & [marstw](https://www.marstw.com/products/marcoocrun)  Protein snacking is being redefined by consumers who want purposeful nutrition, decadent flavor and an all-around uncompromising experience, and in Taiwan, Mars introduced MARCOO Crun, a light, chocolatey treat that packs 13.6 grams of protein. Although this protein snack isn't meant to replace a shake or another lean protein source, it doesn't need to because it fills a different role entirely. For times when a craving for something crispy and satisfying on the go hits, these bites are an easy, better-for-you swap that still delivers real nutritional value. With more than 13 grams of protein per pack, MARCOO Crun comes in at 5.8 grams of sugar, 12.8 grams of carbohydrates, and 188 calories, all while promising an indulgent taste and texture that's more enticing than the average protein bar. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 59% | Activity: 63% | Freshness: 86% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Indulgent Protein Snacks:** Decadent formats that combine chocolatey flavor, crispy texture and meaningful protein content create room for brands to reposition functional nutrition as a craveable treat. - **On-the-go Refueling:** Portable snacks designed for busy consumers blur the line between convenience food and performance nutrition, opening space for compact products with targeted wellness benefits. - **Better-for-you Confectionery:** Lower-sugar, nutrient-enhanced sweets suggest a growing market for treats that preserve indulgence while offering measurable nutritional value. ### Sectors Adopting This - **Functional Foods:** Protein-enhanced snack innovations expand the category beyond shakes and bars by introducing lighter, more enjoyable formats for everyday consumption. - **Confectionery:** Chocolate brands can use nutrition-forward formulations to transform traditional treats into hybrid products that satisfy both cravings and health-conscious expectations. - **Sports Nutrition:** Accessible refueling snacks with familiar flavors point to opportunities for performance-oriented products that appeal to mainstream consumers rather than only athletes. ## Related on Trend Hunter - [Sauce-Specific Activations](https://www.trendhunter.com/trends/the-sauce-stop.md) - [High-Protein Granola](https://www.trendhunter.com/trends/highprotein-granola.md) - [Coconut Macadamia-Flavored Protein Bars](https://www.trendhunter.com/trends/lineage-provisions1.md) - [Real-Ingredient Crustless Sandwiches](https://www.trendhunter.com/trends/welchs-real-pbjs.md) - [Stuffed Bagel Bites](https://www.trendhunter.com/trends/sola-bites.md) - [Chocolate Bar Protein Snacks](https://www.trendhunter.com/trends/grenade-soft-core.md) - [Snackable Cottage Cheese Cups](https://www.trendhunter.com/trends/single-serve-cottage-cheese-snack-cups.md) - [Culture-Combating Cheese Campaigns](https://www.trendhunter.com/trends/babybel-protein-campaign.md) - [Flexible Lifestyle Dining Menus](https://www.trendhunter.com/trends/gusto-adders-and-snacks.md)