# Canadian Tuxedo Editorials Marco van Rijt Captures Haute Hick for the Ones2Watch By Sophia Pelka | Published 2012-03-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marco-van-rijt2 References: [theones2watch](http://www.theones2watch.com/newwave/6327) & [marcovanrijt](http://www.marcovanrijt.com/info.htm) Marco van Rijt lenses a haute hick in 'Fade All' for the Ones2Watch. The editorial features classy [Canadian tuxedos](https://www.trendhunter.com/trends/house-of-hellmanns) and a stylized mullet. Stylist Jean Paul Paula somehow manages to make the '[Dad Jacket](https://www.trendhunter.com/trends/tough-guys-soft-sweaters)' look charming and alluring, rather than creepy and outdated. The series is a cross between hick and clueless farm boy. Regardless of theme, the model's blue eyes are piercing throughout the series, drawing in the audience on a subtly sultry way. The slicked-back long hair is somewhat disheveled, lending the series a bad boy allure. Marco van Rijt has worked for [Vogue](https://www.trendhunter.com/trends/forever-care) Italy, Bullet, Fiasco, Glamcult and more. His work is deeply concentrated in color and lighting atmosphere. The artist's use of a plain backdrop plays up his skill in emphasis and editorial work. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 58% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Classy Canadian Tuxedos:** Disruptive innovation opportunity: Designing modern and stylish versions of the Canadian tuxedo to appeal to fashion-conscious consumers. - **Stylized Mullets:** Disruptive innovation opportunity: Creating contemporary and fashionable versions of the mullet hairstyle that can attract a new wave of trend-seeking individuals. - **Sultry Gaze:** Disruptive innovation opportunity: Developing innovative eye makeup or contact lenses that can enhance and intensify the piercing gaze of individuals for a sultry effect. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Introducing sustainable and eco-friendly materials for creating tuxedo suits that align with the growing demand for ethical fashion. - **Hair and Beauty:** Disruptive innovation opportunity: Launching innovative hair styling tools or products that can help individuals achieve and maintain stylized mullet hairstyles with ease. - **Cosmetics:** Disruptive innovation opportunity: Developing new eye makeup products or technologies that can enhance and intensify the gaze of individuals, capturing the sultry effect seen in the editorial. ## Related on Trend Hunter - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Fall 2025 Collection Launches](https://www.trendhunter.com/trends/fall-2025-collection.md) - [Designer-Approved Western Apparel](https://www.trendhunter.com/trends/dapper-dan-1.md) - [Exclusive Joint Fashion Capsules](https://www.trendhunter.com/trends/cherry-la.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)