# Color-Coded Shopping Marco Ugolini and Pedro Motta Create Artistic Grocery Photographs By Francis Tiangson | Published 2011-03-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/marco-ugolini-and-pedro-motta References: [dornob](http://dornob.com/checkout-art-grocery-store-products-sorted-only-by-color/) & [jesuismonreve.org](http://www.jesuismonreve.org/per-color/) Marco Ugolini and Pedro Motta have created artistic photographs of everyday grocery store items divided into baskets by color. The images depict multiple products sectioned off into [color-coded groups](https://www.trendhunter.com/trends/color-coded-packaging) showcasing the similar colors that different brands use to package their products. Titled 'Per Color,' this Marco Ugolini and Pedro Motta project was put together in Belo Horizonte, Brazil. The purpose of these images were to subvert the manipulative powers of corporations that are trying to get consumers to purchase their products. Marco Ugolini and Pedro Motta gathered these items at a local supermarket taking the images without actually purchasing any. From black and white to red and blue, it's really interesting to see just how close in color all of these different items are. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 79% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Color-coded Products:** Opportunity for brands to create visually appealing and organized packaging using color coding. - **Artistic Grocery Photography:** Potential for photographers and artists to create visually stunning images of everyday grocery items. - **Subverting Manipulative Marketing:** Opportunity to challenge and disrupt traditional marketing tactics by showcasing the similarities in product packaging. ### Who This Affects Most - **Consumer Goods:** Consumer brands can explore color coding options to enhance product packaging and attract attention. - **Photography:** Photographers can specialize in artistic grocery photography and offer unique visual content for marketing and advertising purposes. - **Marketing and Advertising:** Opportunity for marketers to embrace alternative approaches and challenge traditional marketing techniques by subverting manipulative tactics. ## Related on Trend Hunter - [Colorfully Saturated Home Collections](https://www.trendhunter.com/trends/tesammans-collection.md) - [Pink-Tinted Artful Concept Stores](https://www.trendhunter.com/trends/moco-concept-store.md) - [Monochromatic Experiential Retail Events](https://www.trendhunter.com/trends/only-red-world.md) - [Playfully Branded Crosswalks](https://www.trendhunter.com/trends/oreo-walks.md) - [Colorful Smart Storage Capsules](https://www.trendhunter.com/trends/linea-storage.md) - [Funky Colorful Storage Units](https://www.trendhunter.com/trends/colorful-storage-units.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Food Waste-Combatting Smart Stickers](https://www.trendhunter.com/trends/grey-colombia.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md)