# Sporty Vintage Spectacles Marchon for Nike Sportwear Eyewear Collection Dazzles With Style By Matt Ho | Published 2011-06-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/marchon-for-nike-sportwear-eyewear-collection References: [highsnobiety](http://www.highsnobiety.com/news/2011/06/13/nike-sportswear-eyewear-collection-by-marchon/) & [marchon](http://www.marchon.com/) Even though [Nike](https://www.trendhunter.com/trends/nike-electric-pack-sunglasses)’s been busy with sneakers, the company hasn’t forgotten about their other products. The latest from the brand is the Marchon for Nike Sportwear Eyewear Collection. Stylish eyewear is the last thing I’d expect from the company, but the Marchon for Nike Sportwear Eyewear Collection has proved me wrong. The spectacles take after the [styles of 1970s sports icons](https://www.trendhunter.com/trends/sunski-strada); there’s a beautiful vintage edge that’s almost never seen in sporty eyewear in each of the pieces. There’s a variety of styles to choose from, including [aviators and box-shaped acetate frames](https://www.trendhunter.com/trends/modern-retro-collection). All of these are surprisingly stylish and they’re perfect to wear even if you’re playing sports. With the Marchon for Nike Sportwear Eyewear Collection, Nike is definitely stepping up its game in design. This impressive series will have people expecting even better things in the future. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 53% | Activity: 32% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Vintage-inspired Sporty Eyewear:** Establishing a niche in vintage eyewear can lead to more collaborations with sportswear brands. - **Fashionable Sport Eyewear:** Incorporating fashion into sport eyewear design can target a wider audience. - **Retro Sports Style:** Capturing the retro sports trend can appeal to those seeking a nostalgia sports look. ### Industries Being Reshaped - **Eyewear Industry:** Collaborating with sportswear brands to produce vintage-inspired or fashionable sport eyewear can open up a new market segment. - **Sportswear Industry:** Partnering with eyewear brands to create retro-style sport eyewear collections can enhance brand aesthetics and customer loyalty. - **Fashion Industry:** Incorporating retro sports style as part of a fashion trend can drive consumer interest and increase sales. ## Related on Trend Hunter - [Athletic Avant-Garde Sunglasses](https://www.trendhunter.com/trends/nike-electric-pack-sunglasses.md) - [Versatile Sporty Eyewear Collections](https://www.trendhunter.com/trends/csport-collection.md) - [City-Inspired Glasses](https://www.trendhunter.com/trends/champion-eyewear-collection.md) - [Adaptive Cyclist Eyewear](https://www.trendhunter.com/trends/nike-view-cycling-glasses.md) - [Sporty 70s Era Eyewear](https://www.trendhunter.com/trends/oakley-muzm-eyeshade.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Performance-Boosting Sports Eyewear](https://www.trendhunter.com/trends/roger-federer-1.md) - [70s-Style Sport Sunglasses](https://www.trendhunter.com/trends/sunski-strada.md) - [Apparel-Branded Smart Eyewear](https://www.trendhunter.com/trends/reebok-smart-eyewear.md)