# Fiercely Feathered Mohawks More Military for ‘Marching to a Different Beat' in Vogue N By Marissa Liu | Published 2009-12-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/marching-to-a-different-beat-in-vogue-nippon References: [picsandmodels.blogspot](http://picsandmodels.blogspot.com/2009/12/iris-strubegger-vogue-nippon-february.html) & [vogue.co.jp](http://www.vogue.co.jp/) It seems that army-inspired fashion garb is all the rage for Spring 2010 as another [military-esque editorial](https://www.trendhunter.com/trends/ukrainian-brand-rbtnk) pops up. ‘Marching to a Different Beat’ in [Vogue](https://www.trendhunter.com/trends/vogue-singapore) Nippon stars Iris Strubegger as a posh, [punk princess](https://www.trendhunter.com/trends/songs-of-siren) with combat-inspired fashion fatigues on. Photographed by Daniel Jackson, ‘Marching to a Different Beat’ appears in the February 2010 issue of Vogue Nippon. Sissy Vian styles the long editorial which makes use of neutral colors and metallics along with structured shoulders and white eyeshadow. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 71% | Activity: 43% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Army-inspired Fashion:** Disruptive innovation opportunity: Create a sustainable and eco-friendly line of army-inspired fashion that appeals to conscious consumers. - **Punk Princess Style:** Disruptive innovation opportunity: Develop a mobile app that uses AI to provide personalized punk princess style recommendations based on user preferences. - **Structured Shoulders:** Disruptive innovation opportunity: Design a line of office wear with structured shoulders that provide ergonomic support and improve posture. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Integrate virtual reality technology into fashion retail stores to offer immersive shopping experiences. - **Cosmetics:** Disruptive innovation opportunity: Develop a line of eco-friendly and cruelty-free white eyeshadows to meet the growing demand for sustainable beauty products. - **Photography:** Disruptive innovation opportunity: Create an AI-powered photo editing software that automatically enhances neutral colors and metallics in fashion photography. ## Related on Trend Hunter - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Culturally Backed Fashion Launches](https://www.trendhunter.com/trends/brigade.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Contemporary Military Fashion Brands](https://www.trendhunter.com/trends/ukrainian-brand-rbtnk.md)