# Couture Table Trimmings Marchesa Tableware Marks the Brand's First Forage Into the Food Industry By Allison Love | Published 2010-04-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/marchesa-tableware References: [fashionista](http://fashionista.com/2010/04/marchesas-making-plates/) & [prnewswire](http://www.prnewswire.com/news-releases/lenox-debuts-new-couture-tabletop-collection-by-marchesa-90761354.html) [Marchesa](https://www.trendhunter.com/trends/luxury-designer-marchesa) has just announced their forage into the food industry with their upcoming line of Marchesa tableware. Calling it "a [Couture](https://www.trendhunter.com/trends/couture-technologies) Tabletop Collection," Karen Craig and Georgine Chapman of Marchesa have teamed up with Lenox company to create a [line of bone china](https://www.trendhunter.com/trends/monte-porcelain) (in addition to stemware and giftware) that is inspired by dresses from various Marchesa lines. The Marchesa tableware line will include 8 different plate designs paired with 8 dress patterns from various lines. With china that matches your dress, glamour has just reached the ultimate high. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 29% | Activity: 26% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Luxury Tableware:** Disruptive innovation opportunity: Create a high-end line of tableware that reflects the aesthetics of luxury fashion brands. - **Fashion-inspired Home Decor:** Disruptive innovation opportunity: Develop a collection of home decor items that take inspiration from fashion designer's clothing lines. - **Collaborations Between Fashion and Lifestyle Brands:** Disruptive innovation opportunity: Foster partnerships between fashion brands and other industries to create unique and intriguing product lines. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Explore the intersection of fashion and other industries to expand brand offerings and reach new customer segments. - **Home Furnishings:** Disruptive innovation opportunity: Merge fashion and home decor to create stylish and unique products for interior design. - **Luxury Goods:** Disruptive innovation opportunity: Leverage collaborations between luxury fashion brands and other industries to offer exclusive and premium products. ## Related on Trend Hunter - [Luxurious Debut Tableware Capsules](https://www.trendhunter.com/trends/tableware-collection-1.md) - [French Fashion House Tableware](https://www.trendhunter.com/trends/herms-tressages-questres-tableware-collection.md) - [Haute Fashion House Tablewares](https://www.trendhunter.com/trends/louis-vuitton-constellation-and-splendor.md) - [Luxury Bridal Designer Partnerships](https://www.trendhunter.com/trends/luxury-designer-marchesa.md) - [Coastal-Inspired Dinnerware Collections](https://www.trendhunter.com/trends/dinnerware-collection1.md) - [Culture-Inspired Tableware Collections](https://www.trendhunter.com/trends/cultureinspired-tableware-collection.md) - [Dainty Floral Tableware](https://www.trendhunter.com/trends/cynthia-rowley-1.md) - [Artsy Surrealist Tableware](https://www.trendhunter.com/trends/gohar-world.md) - [Elegant Porcelain Tableware](https://www.trendhunter.com/trends/porcelain-tableware.md)