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# Ravenous Rouge Runways
The Marchesa Fall 2013 Ready-to-Wear Collection is Exquisite

By Katie Pagnotta | Published 2013-02-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/marchesa-fall-2013
References: [style](http://www.style.com/fashionshows/review/F2013RTW-MARCHESA) & [net-a-porter](http://www.net-a-porter.com/Shop/Designers/Marchesa/Clothing)

The Marchesha Fall 2013 ready-to-wear collection is a riveting and refined interpretation of seductive red fashions. Marchesa is a brand named after European socialite Marchesa Luisa Casati. The label is designed by duo Georgina Chapman and Keren Craig and is a celebrity favorite. Their glamorous eveningwear is a fan favorite and you can be certain a few of these [gorgeous gowns](https://www.trendhunter.com/trends/reformation-fall-dresses) will make their way to the Academy Award red carpet this year.

The stunning fall 2013 collection is composed of a series of rich shades of red. There are silky brocade dresses, breathtaking bedazzled gowns and lavish draped one-shoulder dresses. The Marchesa Fall 2013 ready-to-wear runway is ravenous, full of [rouge](https://www.trendhunter.com/trends/rouge-noir) and ready for [Hollywood](https://www.trendhunter.com/trends/resort-2027-collection).

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 92% | Activity: 76% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Seductive Red Fashions:** Opportunity for innovative designers to explore bold and alluring red designs in fashion.
- **Glamorous Eveningwear:** Potential for new luxury brands to create elegant and stylish eveningwear for celebrity events.
- **Breathtaking Bedazzled Gowns:** Disruptive opportunity for designers to experiment with dazzling and eye-catching embellishments on gowns.

### Who This Affects Most

- **Fashion:** Fashion industry can capitalize on the trend of seductive red fashions and glamorous eveningwear.
- **Luxury:** Luxury industry can benefit from the demand for exquisite and bedazzled gowns in high-end fashion.
- **Entertainment:** Entertainment industry can leverage the popularity of Marchesa gowns on the red carpet and create collaborations for award ceremonies.

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