# Stunned Photo Shoots Tilda Swinton Takes on Marchesa Casati in Acne Paper Sweden By Marissa Brassfield | Published 2010-01-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marchesa-casati-in-acne-paper References: [fashiongonerogue](http://fashiongonerogue.com/2010/01/acne-paper-sweden-tilda-swinton-by-paolo-roversi/?utm_medium=twitter&utm_source=twitterfeed) & [acne.se](http://www.acne.se/) Tilda Swinton channels her inner [fashion icon](https://www.trendhunter.com/trends/eva-green) for 'The Lost Album of Marchesa Casati' in Acne Paper Sweden's Fall/Winter issue. The editorial was shot by Paolo Roversi and styled by Mattias Karlsson; it has a very Tim Burton feel to it. Check out more shots of 'The Lost Album of Marchesa Casati' in Acne Paper Sweden in the gallery above, and keep clicking for more [dark editorials](https://www.trendhunter.com/trends/jiyongkim-fw25) from Trend Hunter's archives. **Implications** - To garner the attention of consumers in today's industry often requires businesses to portray themselves and their products in a shocking manner. Those products that remain the most memorable in the eyes of consumers are those with [bold and vivid aesthetics](https://www.trendhunter.com/trends/auteur-studios-fall-2025). Such products will likely remain distinct in the minds of consumers. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 97% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Dark Fashion Editorials:** Fashion editorials with a dark and haunting vibe continue to captivate audiences in the industry, providing opportunities for avant-garde designers to market their unique aesthetic. - **Channeling Fashion Icons:** Celebrities channeling fashion icons, like Tilda Swinton channeling Marchesa Casati, continue to inspire consumers and provide opportunities for designers to create new collections based on their unique style. - **Tim Burton Fashion:** Fashion editorials with a Tim Burton-inspired aesthetic continue to gain popularity, providing opportunities for designers to create unique collections with a dark, whimsical twist. ### Sectors Adopting This - **Fashion:** The fashion industry can capitalize on the trend of dark, avant-garde fashion editorials to market unique collections and gain attention from consumers. - **Photography:** Photographers can experiment with dark, haunting aesthetics to produce captivating imagery for fashion editorials and other art projects. - **Media & Publishing:** Media and publishing companies can leverage the popularity of fashion editorials with a Tim Burton-esque vibe to attract readers and viewers, and create new publications with a unique aesthetic. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Luxe Cartoon-Adorned Apparel](https://www.trendhunter.com/trends/moonmin.md)