# People as Presents Marchesa Gift Gowns for S/S 2009 By Bianca | Published 2008-09-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marchesa-2009 References: [catwalkqueen](http://www.catwalkqueen.tv/2008/09/new_york_fashio_98.html) & [marchesa](http://www.marchesa.com/) With her Spring/Summer 2009 collection, **Marchesa** proved that sometimes the best gift you can bring to a party is yourself. At [Mercedes Benz](https://www.trendhunter.com/trends/pilots-watch-performance-chronograph-41) **[New York Fashion Week](https://www.trendhunter.com/trends/marc-jacobs-charm-collection)**, Marchesa sent a stunning display of gowns down the runway, a perfect assembly to get affluent show goers excited about gowns for New Years eve (do you think they care this is the collection for next spring?!) Giant ribbons topped Marchesa's dresses, as if they were marking the models as elaborate gifts. Whether they're labeling themselves as eye candy gifts for their beaus, or simply adding the trimming to a luxury gift to themselves, these gowns are undeniably more than just impulse buys and sure to belong to their most cherished sartorial possessions. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 61% | Activity: 29% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Gift-inspired Fashion:** Marchesa's line of gowns with giant ribbons could inspire gift-inspired fashion trends. - **Luxury Event Wear:** Marchesa's gowns could disrupt the luxury event wear industry. - **Social Gifting:** The gowns could spark a trend for using oneself as a present, creating opportunities for social gifting startups. ### Industries Being Reshaped - **Fashion:** The fashion industry could benefit from incorporating gift-inspired designs. - **Luxury Retail:** Luxury retailers could disrupt event wear offerings by embracing the gift-inspired trend. - **Social Networking:** Social networking sites could use this trend to connect users to social gifting opportunities. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Summer Bridal Guest-Of Collections](https://www.trendhunter.com/trends/bridal-guestof-collection.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Autumn Occasion Dresses](https://www.trendhunter.com/trends/reformation-fall-dresses.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [High-Society-Inspired Holiday Initiatives](https://www.trendhunter.com/trends/the-bergdorf-soire.md)