# Murderous Editorials 'March Through the 20s' in GQ Style Germany Tells a Bleak Tale By Marissa Brassfield | Published 2009-10-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/march-through-the-20s References: [thefashionisto](http://thefashionisto.com/blog/2009/10/editorial-march-through-the-20s/) & [gq-magazin.de](http://www.gq-magazin.de/) All I can say about 'March Through the 20s' in GQ Style Germany is "Eep!" This dreary editorial takes place in a [desolate, craggy mountain setting](https://www.trendhunter.com/trends/paranoid-fw25). Photographer Olaf Wipperfuerth captures models Hauke Krause, Pavel Baranov, Borys Starosz, and Anthony Lumeau in [black and gray](https://www.trendhunter.com/trends/jiyongkim-fw25). If you pay close attention to the storyline [Olaf Wipperfuerth](http://www.olafwipperfuerth.com/)captures in 'March Through the 20s' in GQ Style Germany, there's a bleak storyline happening. In one image, one of the men is choked to death from behind; the final image of the editorial sees said model being buried in a shallow makeshift grave. Spooky! ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 66% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Dark Fashion Editorials:** Opportunity for fashion brands to explore unconventional and haunting visual narratives in their editorials to captivate audiences. - **Grim Aesthetic:** Opportunity for visual artists and photographers to embrace a somber and eerie aesthetic in their work, offering a unique perspective and emotional resonance. - **Narrative-driven Photography:** Opportunity for photographers to tell compelling stories through their images, engaging viewers on a deeper and more immersive level. ### Who This Affects Most - **Fashion:** Fashion brands can leverage dark and unsettling themes to attract a niche audience seeking unique and provocative styles. - **Visual Arts:** Artists and photographers can explore the beauty within darkness, creating thought-provoking and impactful visual content that challenges societal norms. - **Publishing and Media:** Publishers and media companies can utilize narrative-driven photography in their magazines and online platforms to captivate readers and enhance storytelling. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Creative Urban Collaborative Fashion](https://www.trendhunter.com/trends/a-days-march.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)