# Corrugated Cave Displays March Studio Piles Up Boxes to Promote Aesop By Matt Ho | Published 2011-01-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/march-studio References: [dezeen](http://www.dezeen.com/2011/01/04/aesop-at-merci-by-march-studio/) & [marchstudio.au](http://marchstudio.com.au/) Parisian concept store Merci has a large display of boxes by [March Studio](https://www.trendhunter.com/trends/the-factory-of-light) arranged artistically for Australian cosmetic brand [Aesop](https://www.trendhunter.com/trends/aesop-outlet). The founder of Aesop challenged Melbourne-based firm March Studio to create an original installation for their space in the store. The result are stacks of Aesop cardboard boxes running from the ground to the ceiling. This corrugated creation is held together by black nets, making it look like a cave of boxes. March Studio is guaranteed to grab anyone's attention in the store. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 81% | Activity: 76% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Corrugated Installations:** Creating artistic and unique installations using corrugated cardboard boxes and nets. - **Concept Store Marketing:** Using creative and eye-catching displays to promote products in concept stores. - **Branded Pop-up Installations:** Designing temporary installations to showcase a brand's products in a dynamic way. ### Who This Affects Most - **Retail:** Corrugated installations can enhance in-store displays and draw attention to products in the retail industry. - **Advertising and Marketing:** Pop-up installations and concept store marketing can be utilized by advertising and marketing agencies to promote brands. - **Event Management:** Temporary installations can be used to create immersive experiences at events and conferences. ## Related on Trend Hunter - [Tactile Soap-Adorned London Shops](https://www.trendhunter.com/trends/aesop-outlet.md) - [Mountainous Repurposed Crate Installations](https://www.trendhunter.com/trends/crate-installation.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Cave-Like Retail Interiors](https://www.trendhunter.com/trends/cavelike-interior.md) - [Illuminating Collaborative Installations](https://www.trendhunter.com/trends/aesop-and-bocci.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Algae Lit Retail Caves](https://www.trendhunter.com/trends/aesop-hainan.md) - [Futuristic Retail Kinetic Displays](https://www.trendhunter.com/trends/retail-kinetic-display.md) - [Curved Stacked Wooden Boxes](https://www.trendhunter.com/trends/box-set.md)