# Basketball Branded Phone Cases Motorola Has Released March Madness Style Cases for the Moto X By Michael Baxter | Published 2014-03-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/march-madness References: [theverge](http://www.theverge.com/2014/3/7/5481564/motorola-adds-new-colors-and-accents-to-moto-x-for-march-madness) & [motorola](http://www.motorola.ca/) March Madness is once again upon us and basketball pundits around the world are getting set to see the best college basketball players in the United States go head to head. The tech industry is not one to be left out of the fanfare and [Motorola](https://www.trendhunter.com/trends/brilliant-collection) has just released [new phone cases](https://www.trendhunter.com/trends/phone-case-30) for its flagship Moto X phone. Motorola isn't new to appealing to sports and it has released football-themed cases before. The price of the phone has also been cut down recently, so with the new March Madness cases coming out, [basketball fans](https://www.trendhunter.com/trends/arbys-3) can happily buy the phone. A lot of bets are swirling as to who will win the tournament, but the Moto X and its new basketball cases are a safe and stylish bet. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 42% | Activity: 26% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Basketball-themed Phone Cases:** Motorola's new March Madness phone cases for the Moto X cater to sports fans. - **Sporting Event Tech Accessories:** The tech industry can capitalize on major sporting events by releasing themed accessories. - **Phone Customization Trend:** Personalizing phones with customized cases is a trend that continues to grow in popularity. ### Sectors Adopting This - **Mobile Device Manufacturers:** Mobile device manufacturers can release themed cases based on popular sporting events to increase sales. - **Sports Merchandise Industry:** The sports merchandise industry can expand into tech accessories to offer a wider range of products. - **Phone Accessory Industry:** The phone accessory industry can cater to sports fans by offering a variety of themed cases and accessories. ## Related on Trend Hunter - [March Madness Chip Ranges](https://www.trendhunter.com/trends/pringles-march-mustache-collection.md) - [Thematic Floral-Inspired Phone Cases](https://www.trendhunter.com/trends/x-series-phone-cases.md) - [Premium Crystal-Adorned Phones](https://www.trendhunter.com/trends/brilliant-collection.md) - [Protective Spring-Ready Cases](https://www.trendhunter.com/trends/otterbox.md) - [Component-Revealing Phone Cases](https://www.trendhunter.com/trends/dbrand-x-ray.md) - [World Cup Collectors Phones](https://www.trendhunter.com/trends/razr-fifa-world-cup-26.md) - [Pizza Brand Mini Basketballs](https://www.trendhunter.com/trends/mini-basketballs.md) - [Branded Color Smartphone Models](https://www.trendhunter.com/trends/motorola-g56.md) - [Ultra-Bright Display Smartphones](https://www.trendhunter.com/trends/motorola-moto-smartphones.md)