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# Time-Lapse Court Creations
The Court for the March Madness Final Four is Ready for Game Time

By Eric Westcott | Published 2014-03-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/march-madness-final-four
References: [totalprosports](http://www.totalprosports.com/2014/03/27/conner-sports-create-final-four-basketball-court-time-lapse-video/) & [ncaa](http://www.ncaa.com/final-four)

With the March Madness Final Four game fast approaching, 'Connor Sports' creates the court that these elite teams will battle on. Made out of multiple slots of wood, the court slowly takes shape as each piece is put together. With a fresh paint job and a buffing, the court is almost ready for playing on. The final touch to be added is the March Madness Final Four logo at center court. Once the final paint has dried and a final buff is done, this court is ready for the game.

For [college basketball players](https://www.trendhunter.com/trends/collegiate-basketball-players), playing during March Madness is a dream. Many teams will be eliminated, but a select few will grace the court of the March Madness Final Four greats. At the end of the two days, only two teams will survive and they will battle each other for the spot as top dogs in the [NCAA](https://www.trendhunter.com/trends/ncaa-athletes) basketball world.

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 4% | Activity: 9% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What's Driving This Trend

- **Sustainable Materials:** Opportunity to innovate by creating basketball courts made from sustainable materials, such as recycled wood or eco-friendly synthetic materials.
- **Augmented Reality Fan Engagement:** Opportunity to enhance the fan experience by integrating augmented reality features into live sports events, allowing fans to interact with the court virtually.
- **Customized Court Designs:** Opportunity to offer customized court designs for sports events, allowing teams or sponsors to showcase their branding and unique visuals.

### Who This Affects Most

- **Sports Equipment Manufacturing:** Disruptive innovation opportunity for sports equipment manufacturers to develop new materials and construction techniques for basketball courts.
- **Technology:** Disruptive innovation opportunity for technology companies to create augmented reality solutions for fan engagement at live sports events.
- **Event Planning and Design:** Disruptive innovation opportunity for event planning and design companies to offer customized court designs and branding solutions for sports events.

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