# Split-Screen Media Players Apple TV Offers a Dual Screen Viewing Set Up for March Madness 2016 By M | Published 2016-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/march-madness-2016 References: [techradar](http://www.techradar.com/us/news/television/split-screen-viewing-for-march-madness-2016-comes-exclusively-to-apple-tv-1316686?src=rss&attr=all) & [apple](http://www.apple.com/ca/tv/) In honor of March Madness 2016, [Apple TV](https://www.trendhunter.com/trends/apple-sports) has released a innovative viewing experience that lets consumers [watch multiple games simultaneously](https://www.trendhunter.com/trends/live-switcher-mobile-app) on one screen. This is ideal for consumers looking to keep up with several games simultaneously without having to watch the games one after one another. Fans can keep up with multiple showings at once while streaming the game through the [paid subscription service](https://www.trendhunter.com/trends/mysports-directv). March Madness often has several games being played at multiple times in different time zones, making it hard for fans to keep up with and watch them all as they air. The Apple TV split-screen viewing feature lets consumers observe multiple games at the same time, making it ideal for fans looking to never miss a moment. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 6% | Activity: 16% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Multi-screen Viewing:** Innovative split-screen viewing experiences for streaming platforms offer consumers the option to observe multiple games simultaneously while keeping up with other information. - **Convenient Entertainment Streaming:** The new split-screen media player technology presents an opportunity for streaming platforms to deliver a more convenient and enjoyable entertainment experience for customers. - **Interactive Sporting Events:** The multi-screen viewing feature allows for enhanced engagement and an interactive way to experience and enjoy live sporting events. ### Industries Being Reshaped - **Sports Streaming Platforms:** Sports streaming platforms can benefit from implementing split-screen viewing technology to enhance the viewing experience for sports fans. - **Entertainment Streaming Services:** Entertainment streaming services can expand their offerings to include multi-screen viewing options to offer a more convenient and enjoyable experience to their customers. - **Tech Companies:** Tech companies can invest in and develop split-screen media player technology to offer a more engaging and interactive entertainment experience for consumers. ## Related on Trend Hunter - [Basketball Cable Updates](https://www.trendhunter.com/trends/xfinity-multiview.md) - [Co-Viewing Sports Apps](https://www.trendhunter.com/trends/shareplay.md) - [Cooperative Stream Viewing Features](https://www.trendhunter.com/trends/cooperative-stream-viewing.md) - [Digital Scoreboard Solutions](https://www.trendhunter.com/trends/scoreboardtv.md) - [Betting-Ready Sports Apps](https://www.trendhunter.com/trends/apple-sports.md) - [Immersive Sports Streaming Apps](https://www.trendhunter.com/trends/sports-streaming-apps.md) - [Cubic Streaming Box Monitors](https://www.trendhunter.com/trends/twelve-south-tvtv-for-apple-tv.md) - [Immersive Virtual Television Experiences](https://www.trendhunter.com/trends/future-of-tv.md) - [Second-Screen Sidekicks](https://www.trendhunter.com/trends/hutty.md)