# Logo-Heavy Sportswear Collaborations The Marcelo Burlon x Kappa Capsule Offers Sportswear Staples By Amy Duong | Published 2018-04-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marcelo-burlon-x-kappa References: [hypebeast](https://hypebeast.com/2018/4/marcelo-burlon-kappa-spring-summer-2018-collection-hbx-editorial) & [hbx](https://hbx.com/brands/marcelo-burlon?utm_source=hypebeast.com&utm_medium=referral&utm_content=editorial_post_text&utm_campaign=20180404_marcelo_burlon) The newest Marcelo Burlon x [Kappa](https://www.trendhunter.com/trends/alpine-f1) collection is comprised of a range of sportwear staples. The two labels have previously worked together a number of times, but this time the two reconnect to deliver a selection of graphic pieces for Spring/Summer 2018. The new collection is comprised of garments and bags including t-shirts, track pants, crewneck sweaters, cargo shorts, bomber jackets, socks, caps, phone cases, backpacks, bumpacks, and a pair of shoes. The widely expansive Marcelo Burlon x Kappa collection boasts branding details from both labels with Marcelo's signature elements, and Kappa's highly recognizable '[Omni](https://www.trendhunter.com/trends/campcentric-slipon-shoes)' logo. The color palette that adorns the collection includes tonal black, white, and red hues. The collaborative capsule is now available for purchase online at [HBX](https://www.trendhunter.com/trends/human-made-drop). ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 93% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Collaborative Sportswear:** Brands can explore partnering with other sportswear brands to expand their reach and customer base. - **Graphic Sportswear Staples:** Businesses can offer unique graphic design pieces for their sportswear to stand out from competitors. - **Signature Branding Details:** Incorporating signature branding from multiple labels into collections has the potential to attract the attention of fans of both brands. ### Industries Being Reshaped - **Sportswear:** Companies in the sportswear industry can look into collaborating with other brands to diversify their offerings and appeal to a wider audience. - **Fashion:** Fashion brands can incorporate sportswear pieces into their collections and partner with sportswear labels to provide unique collaborations. - **Accessories:** Companies that specialize in accessories, such as phone cases and backpacks, can collaborate with sportswear brands to create products that appeal to both markets. ## Related on Trend Hunter - [Technical Sports Capsules](https://www.trendhunter.com/trends/white-mountaineering-umbro.md) - [Race Track-Ready Collaborative Capsules](https://www.trendhunter.com/trends/alpine-f1.md) - [Collaborative Technical Fashion Capsules](https://www.trendhunter.com/trends/cp-company-and-kiko-kostadinov.md) - [Collaborative Headwear Capsules](https://www.trendhunter.com/trends/kiko-kostadinov-and-new-era.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Denim Collaboration Capsule](https://www.trendhunter.com/trends/freaks-store-and-umbro.md) - [Spring-Centric Collaborative Cozy Streetwear](https://www.trendhunter.com/trends/academy-series.md) - [Capsule Streetwear Collection](https://www.trendhunter.com/trends/kowga-x-union-tokyo.md) - [Archival-Inspired Fashion Capsule](https://www.trendhunter.com/trends/martine-rose-and-napapijr.md)