# Readapted Logo-Emblazoned Tracksuits Marcelo Burlon and Kappa Joined to Create an Exclusive Series By Riley von Niessen | Published 2017-06-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marcelo-burlon-and-kappa References: [hypebae](https://hypebae.com/2017/5/marcelo-burlon-kappa-collection) & [marceloburlon.eu](https://www.marceloburlon.eu/en/ES/search?utf8=✓&q=kappa) Marcelo Burlon and [Kappa](https://www.trendhunter.com/trends/alpine-f1) recently dropped a range of tracksuits that make use of a new version of the latter brand's iconic logo, which is featured boldly down the sleeves and legs of sets, as well as on their fronts. Unlike the original Kappa logo, which features a man and a woman leaning up against one another to represent a mutual support, the readapted version shows the figures in the confines of enlarged pixels, which give the pieces a more [boldly retro aesthetic](https://www.trendhunter.com/trends/marty-supreme). Although the branding makes the origin of the [new Marcelo Burlon and Kappa collection](https://www.trendhunter.com/trends/crossover-collection) instantly clear, the use of the borders gives it even more contrast and adds a uniqueness to the tracksuits. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 39% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Retro-branded Apparel:** Disruptive innovation opportunity: Brands can collaborate to create exclusive collections with retro aesthetics and bold logo designs. - **Pixelated Logo Redesign:** Disruptive innovation opportunity: Companies can re-imagine iconic logos by incorporating pixelated designs for a fresh and unique look. - **Contrasting Borders in Fashion:** Disruptive innovation opportunity: Fashion designers can experiment with incorporating contrasting borders to add visual interest and uniqueness to their clothing designs. ### Sectors Adopting This - **Fashion and Apparel:** Disruptive innovation opportunity: Fashion brands can explore collaborations and logo redesigns to create exclusive and eye-catching collections. - **Streetwear:** Disruptive innovation opportunity: Streetwear brands can embrace retro aesthetics and pixelated designs to appeal to fashion-forward consumers seeking unique and nostalgic clothing options. - **Graphic Design:** Disruptive innovation opportunity: Graphic designers can experiment with pixelated and contrasting border elements in logo redesigns to create visually striking and memorable brand identities. ## Related on Trend Hunter - [Race Track-Ready Collaborative Capsules](https://www.trendhunter.com/trends/alpine-f1.md) - [Reinvented Motorcross Gear](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab.md) - [Tailored Elevated Luxe Tracksuits](https://www.trendhunter.com/trends/noah-and-puma.md) - [Revived Counterculture Trackwear](https://www.trendhunter.com/trends/needles-fw5-track-suit.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Old-School Soccer Apparel Capsules](https://www.trendhunter.com/trends/90sinspired-soccer-collection.md) - [Collaboration Apparel Lines](https://www.trendhunter.com/trends/crossover-collection.md) - [Whiskey-Branded Football Tracksuits](https://www.trendhunter.com/trends/jameson-x-admiral.md) - [Football Series Capsules](https://www.trendhunter.com/trends/football-series.md)