# Collaborative Fashion Collections The Marcél Label Aims to Include Numerous Chic Perspectives By Jordy E | Published 2014-05-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marcel-label References: [markceline](http://www.markceline.com) & [marcel.bigcartel](http://marcel.bigcartel.com/products) The Marcél label has been recently launched in Toronto on behalf of designers Mark Ovsey and Céline Gasper. The eclectic pair aims to create products and lines that are [minimalistic and unconventional](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) at the same time, making for unique items that are seldom rivaled. As the garments come of the duo, both work to integrate their [differing fashion perspectives](https://www.trendhunter.com/trends/bach-mai) into the brand. While Ovsey is focused on off-beat styles, Gasper advocates for clean, classic items that can be worn well into the future. Collaboration further extends into the many diverse professionals that Marcél works with. Bringing the collections to life are teams of photographers, artists, models, editors, musicians, marketers and writers. The apparel is thus a reduction of numerous takes on contemporary attire. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 39% | Activity: 52% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Collaborative Fashion:** Disruptive innovation opportunity: Leveraging the power of collaboration to create unique and unconventional fashion items that blend diverse perspectives. - **Minimalistic Fashion:** Disruptive innovation opportunity: Exploring minimalistic fashion styles that combine simplicity with a touch of unconventionality to create standout products. - **Diverse Fashion Professionals:** Disruptive innovation opportunity: Embracing collaboration with diverse professionals in the fashion industry to create collections that are a true reflection of contemporary attire. ### Industries Being Reshaped - **Fashion Design:** Disruptive innovation opportunity: Emphasizing collaboration among designers with differing perspectives to create fashion products that stand out in the market. - **Creative Industries:** Disruptive innovation opportunity: Leveraging collaboration across various creative professionals, including photographers, artists, musicians, and writers, to create unique fashion collections. - **Marketing and Branding:** Disruptive innovation opportunity: Exploring innovative marketing strategies that highlight the collaborative approach and diverse perspectives behind fashion collections. ## Related on Trend Hunter - [Creative Urban Collaborative Fashion](https://www.trendhunter.com/trends/a-days-march.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Art-Driven Fashion Capsules](https://www.trendhunter.com/trends/joy-artist-capsule.md) - [Collaborative Couture Fashion Lines](https://www.trendhunter.com/trends/bach-mai.md) - [Collaborative Patterned Tote Bags](https://www.trendhunter.com/trends/the-tote-bag.md) - [Gen X-Targeted Fashion Labels](https://www.trendhunter.com/trends/regalo-studios.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Collaborative Premium Technical Fashion](https://www.trendhunter.com/trends/mm6-maison-margiela-and-salomon.md) - [Contemporary Collaborative Collections](https://www.trendhunter.com/trends/mytheresa.md)