# Steamy Rockstar Shower Shoots The Marcel Castenmiller Toh 'Rebel Yell' Set is Wet and Wild By Marie | Published 2011-10-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marcel-castenmiller-toh References: [thefashionisto](http://thefashionisto.com/marcel-castenmiller-by-simon-for-toh-magazine/) & [toh-mag.blogspot](http://toh-mag.blogspot.com/) The rockstar looks of Billy Idol get a contemporary makeover in the unconventional Marcel Castenmiller Toh photoshoot, which shows the long-locked male model posing in a shower. Lensed by photographer Simon, the edgy editorial features the hottest [rocker looks](https://www.trendhunter.com/trends/freaks-store-2) from American Apparel, [Givenchy](https://www.trendhunter.com/trends/mask-fit-red-cushion), Costume National, and more. Stylist Alex Vaccani creates a number of casual and grungy looks for the 'Rebel Yell' editorial, making good use of Castenmiller's physique and hair to create a steamy, signature look that blends hippie accessories with [leather biker-inspired vests](https://www.trendhunter.com/trends/replica-suit). Though the shower backdrop might seem a little odd, it somehow works itself into the rocker theme, playing on the idea that rockstars live a grungy and dirty, yet seductive lifestyle. For all the hottest nighttime looks, check out the Marcel Castenmiller Toh photoshoot in the fashion mag's latest issue. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 73% | Activity: 33% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Rockstar Fashion Trends:** There is a growing trend in using rockstar looks in fashion photography, which could be capitalized on by clothing brands for their marketing campaigns. - **Steamy Fashion Photography:** The use of shower shoots in fashion photography could disrupt traditional techniques and create a unique selling point for clothing brands. - **Mixing of Styles:** The combination of hippie and biker styles in fashion photography creates an opportunity for clothing brands to mix and match their collections in unconventional ways. ### Who This Affects Most - **Fashion:** Clothing brands can use the rockstar and steamy photography trends in their marketing campaigns to appeal to the younger demographic. - **Photography:** Photographers can disrupt the traditional fashion photography techniques by integrating shower shoots into their creative portfolios. - **Advertising:** Advertising agencies can incorporate the mixing of styles trend in their campaigns to create bold and unconventional brand messaging. ## Related on Trend Hunter - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Rockstar-Inspired Instant Film Designs](https://www.trendhunter.com/trends/for-the-rebel-rebels.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md)