# Luxurious Couture Cafes Top Fashion Designer Marc Jacobs to Open Coffee Shop By Armida Ascano | Published 2010-09-08 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/marc-jacobs References: [racked](http://racked.com/archives/2010/09/07/marc-jacobs-cafe-opening-in-manhattan.php) & [marcjacobs](http://www.marcjacobs.com/) Marc Jacobs is a fashion icon, entrepreneur and flat out celebrity. Definitely a household name, Marc Jacobs has decided to expand even further by [opening a cafe in NYC's Manhattan](https://www.trendhunter.com/trends/bookstore-and-caf). The cafe would be the second of its kind, with the first [Marc Jacobs Cafe](https://www.trendhunter.com/trends/bark-jacobs) located in Milan. The original cafe opened during Milan's Design Week, thus speculation has risen as to whether or not the MJ Cafe will be opening during next season's NY Fashion Week in February 2011. Image Credit: [Harper's Baazar](http://www.harpersbazaar.com/magazine/feature-articles/marc-jacobs-exposed-louis-vuitton-lookbook-0109). ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 76% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Fashionable Cafes:** Opportunity for fashion brands to create unique cafe experiences that cater to their target audience. - **Celebrity Entrepreneurship:** Increasing trend of celebrities venturing into the business world to expand their personal brand and reach. - **Crossover Branding:** Opportunity for fashion and lifestyle brands to enter the food and beverage industry for cross-promotion and diversification. ### Where This Applies - **Fashion:** Fashion industry can explore collaborations with cafes to create immersive experiences that align with their brand. - **Hospitality:** Hospitality industry can tap into celebrity-driven cafe concepts to attract a fashion-centric customer base. - **Celebrity Management:** Opportunity for celebrity management agencies to support celebrities in expanding their personal brands through ventures like cafes. ## Related on Trend Hunter - [Luxury NYC-Inspired Cafes](https://www.trendhunter.com/trends/coach-restaurant.md) - [Luxury Italian Cafés](https://www.trendhunter.com/trends/luxury-italian-caf.md) - [Milanese-Themed Fashion House Cafes](https://www.trendhunter.com/trends/prada-caff.md) - [Luxury Fashion-Branded Hospitality Projects](https://www.trendhunter.com/trends/restaurant-coffee-shop.md) - [Personalized Pet-Inspired Handbags](https://www.trendhunter.com/trends/bark-jacobs.md) - [Luxury Designer Airport Cafes](https://www.trendhunter.com/trends/louis-vuitton-cafe.md) - [Parisian-Inspired High-End Fashion Boutiques](https://www.trendhunter.com/trends/us-boutique.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Art-Driven Fashion Capsules](https://www.trendhunter.com/trends/joy-artist-capsule.md)