# Leggy Marc Jacobs Ad Victoria Beckham In A Bag By Going Like Sixty | Published 2008-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marc-jacobs-victoria-beckham References: [styleguru.org](http://www.styleguru.org/entry/posh-goes-head-over-heels-for-marc-jacobs-literally/) & [fabsugar](http://fabsugar.com/946916) Wow, either this is a stroke of marketing genius or a backfire. After Victoria Beckham was listed as number one on Blackwells' Worst Dressed List, Marc Jacobs released photos of her for the [new Spring 2008 ad campaign](https://www.trendhunter.com/trends/marc-jacobs-charm-collection). At least she had some fun with the photo shoot. She's always so stern. Is this a change in personna back to the former Posh we loved? **Implications** - Corporations can [create a buzz](https://www.trendhunter.com/trends/people-will-talk) around new product lines by using a celebrity to create [avant-garde advertising](https://www.trendhunter.com/trends/legitimate-you). By using unconventional advertising means, corporations can attract the interest of fans, critics, and journalists seeking to understand the point or idea behind the campaign. This increased awareness puts the corporation's in the minds and mouths of a wide cross section of consumers. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 88% | Activity: 47% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Avant-garde Advertising:** Using unconventional advertising means to attract attention and generate buzz for new product lines. - **Celebrity Endorsements:** Utilizing celebrities in advertising campaigns to create intrigue and capture the interest of consumers. - **Controversial Marketing Tactics:** Employing controversial strategies to generate conversation and media coverage around a brand or product. ### Where This Applies - **Fashion and Apparel:** In the fashion industry, avant-garde advertising can disrupt traditional marketing methods and capture the attention of fashion-forward consumers. - **Consumer Goods:** Celebrity endorsements can be utilized in the consumer goods industry to establish brand credibility and attract a wider customer base. - **Advertising and Marketing:** Controversial marketing tactics can disrupt the advertising and marketing industry by challenging conventional norms and generating public discourse. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Bold Graffiti Printed Totes](https://www.trendhunter.com/trends/stephen-sprouse.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Collaborative Patterned Tote Bags](https://www.trendhunter.com/trends/the-tote-bag.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md)