# Posh Plastic Ensembles The Marc Jacobs SS12 Campaign Preview Mixes Minimalist & Modern Styles By Jaime Neely | Published 2011-07-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marc-jacobs-ss12-campaign References: [hypebeast](http://hypebeast.com/2011/07/marc-jacobs-2012-springsummer-campaign-preview/) & [fuckingyoung.es](http://fuckingyoung.es/marc-jacobs-springsummer-2012/) The Marc Jacobs SS12 campaign preview for men features some fabulous pieces combining simply style with [avant-garde flair](https://www.trendhunter.com/trends/hm-x-glenn-martens). Complete with [slim-fitting and clean-cute pieces](https://www.trendhunter.com/trends/graphpaper-ss26), the collection offers plenty of polished ensembles for men to easily pull of a dapper look. While the Marc Jacobs SS12 Campaign Preview does contain a wide array of conservative pieces including cashmere cardigans, blazers and preppy, springtime colors, it also boasts some very stand-out pieces. The contemporary qualities of the collection are showcased in the two pairs of glossy, plastic-like pants in beige and black featured in the collection. **Implications** - Businesses today are faced with the challenge of meeting contradictory consumer demands. While consumers push for products boasting contemporary and cutting-edge qualities, they also seek out those with [vintage aspects](https://www.trendhunter.com/trends/studio-nicholson-fw25). Businesses that can combine the two characteristics in their products will appeal to a wider audience. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 72% | Activity: 73% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Contemporary-vintage Fusion:** Combining contemporary and vintage characteristics in fashion to appeal to a wider audience. - **Minimalist Avant-garde Style:** Integrating minimalist and avant-garde elements into fashion designs for a polished look. - **Glossy Plastic Pants:** Experimenting with new materials and textures in fashion, such as glossy plastic-like pants. ### Who This Affects Most - **Fashion:** Fashion companies can create a wider appeal by merging contemporary and vintage elements into their designs. - **Textile:** Textile companies have an opportunity to experiment with new materials and textures in their products. - **Advertising:** Advertising agencies can promote minimalist and avant-garde styles in fashion campaigns to appeal to consumers. ## Related on Trend Hunter - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Refined Utility Tailoring](https://www.trendhunter.com/trends/apresse-2026.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md)