# Abandoned Groom Advertorials The Marc Jacobs Spring/Summer 2013 Campaign is Eeerie By Jana Pijak | Published 2013-02-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marc-jacobs-springsummer-2013-campaign References: [fuckingyoung.es](http://fuckingyoung.es/marc-jacobs-springsummer-2013-campaign/) & [marcjacobs](http://www.marcjacobs.com/) Shane Gambill channels an abandoned groom in the Marc Jacobs Spring/Summer 2013 campaign. The model sports the designer's latest suited menswear garments while posing next to a slew of wedding dress wearing mannequin forms. Captured by the iconic Juergen Teller, this eerie image series exudes a nostalgic air that is synonymous with all of the photographer's past portraits. Shane gives off a youthful and daring vibe as he dons mismatched suit sets, retro footwear accessories and a bright pink coif that is punk rock inspired. The Marc Jacobs Spring/Summer 2013 campaign showcases the streetwear designer's more formal side. Though suited and wedding-inspired, this advertorial reminds us of the trend-setting designer's grungy signature aesthetic and never loses its carefree and youthful sense of spirit. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 23% | Activity: 58% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Eerie Fashion Campaigns:** Opportunity for fashion brands to create eerie and nostalgic campaigns that capture attention and evoke emotions. - **Mismatched Suit Sets:** Innovative chance for designers to create unconventional, mismatched suit sets that challenge traditional formalwear norms. - **Punk Rock Inspired Hairstyles:** Potential for hairstylists and beauty brands to explore punk rock inspired hairstyles and colors as a rebellious trend. ### Sectors Adopting This - **Fashion Advertising:** Disruptive innovation opportunity in fashion advertising to create captivating and nostalgic campaigns with an eerie twist. - **Men's Formalwear:** Chance for men's fashion brands to experiment with unconventional and mismatched suit sets that appeal to individualistic customers. - **Beauty and Haircare:** Possibility for beauty and haircare industry to embrace punk rock inspired hairstyles and colors as a bold and edgy trend. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Art-Driven Fashion Capsules](https://www.trendhunter.com/trends/joy-artist-capsule.md) - [Bold Graffiti Printed Totes](https://www.trendhunter.com/trends/stephen-sprouse.md) - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Modern Wedding-Inspired Campaigns](https://www.trendhunter.com/trends/wedding-shop-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)