# Mod Militaristic Campaigns The Marc Jacobs Spring Lookbook Features Army-Inspired Styles By Jordy E | Published 2014-12-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marc-jacobs-spring References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2014/12/marc-jacobs-ss-2015-campaign-by-david-sims.html) & [marcjacobs](http://www.marcjacobs.com) The [Marc Jacobs Spring](https://www.trendhunter.com/trends/marc-jacobs-charm-collection)/Summer 2015 campaign places a great deal of high fashion attention upon exceptionally [militaristic looks](https://www.trendhunter.com/trends/skylrk-camo). In the images taken by photographer David Sims, teams of [top models](https://www.trendhunter.com/trends/alessandro-micheles) including Joan Smalls, Natasha Poly, Kendall Jenner and Anna Ewers sported the apparel, signifying a preference for green and black this coming season. While army-inspired styles are commonly strict and structured, Marc Jacobs juxtaposed these motifs with a messy chopped bob flowing in every direction. Stylist Katie Grand pulled all of these eclectic elements together. At present, viewers can only get a preview of this couture line. Come January however, full-length portraits of each model will be released, showcasing the full range of the Marc Jacobs Spring/Summer 2015 collection. Image Credit: David Sims ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 40% | Activity: 17% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Militaristic Fashion:** Opportunity for fashion designers to create army-inspired styles with a unique twist. - **Eclectic Styling:** Potential for stylists to combine contrasting elements and create unconventional fashion looks. - **Preview Marketing:** Chance for brands to generate buzz and anticipation by releasing teaser images before the full collection launch. ### Sectors Adopting This - **Fashion:** Fashion designers can incorporate militaristic elements into their upcoming collections. - **Styling:** Stylists can experiment with blending different styles and aesthetics to create innovative fashion looks. - **Marketing:** Brands can leverage preview marketing strategies to generate excitement and attract attention to their upcoming collections. ## Related on Trend Hunter - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Spring-Ready Militaristic Streetwear](https://www.trendhunter.com/trends/alpha-industries-2.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Holiday Handbag Campaigns](https://www.trendhunter.com/trends/resort-2025-campaign.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Art-Driven Fashion Capsules](https://www.trendhunter.com/trends/joy-artist-capsule.md) - [Culturally Backed Fashion Launches](https://www.trendhunter.com/trends/brigade.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md)