# Self-Love Fragrance Campaigns Marc Jacobs' Perfect Campaign Features Models & Consumers Alike By Laura McQuarrie | Published 2020-07-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marc-jacobs-perfect References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Marc_Jacobs_new_Perfect_fragrance_campaign_stars_consumers_and_Alisters/167779) Marc Jacobs' [Perfect](https://www.trendhunter.com/trends/bath-milk) fragrance for women was inspired by Marc Jacobs' own "I am perfect as I am" mantra and tattoo and it is said to offer a scent experience that's both playful and unexpected. In this same spirit, the brand launched a [fragrance campaign](https://www.trendhunter.com/trends/dior-addict-1) for Perfect that stars a mix of models and consumers. The campaign boasts a [vibrant collage style](https://www.trendhunter.com/trends/i-play-beauty-campaign) and it's accompanied by words that express "Perfect As I Am." The consumers who were chosen to participate following a social media casting call appear in the campaign alongside industry names like Lila Moss, the daughter of Kate Moss, Alek Wek, Akon Changkou and others. The packaging for Perfect has a crystal-cut cap that's adorned with eclectic, colorful charms. Image Credit: Marc Jacobs ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 76% | Activity: 76% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Self-love Fragrance Campaigns:** Disruptive innovation opportunity: Create fragrance campaigns that promote self-love and inclusivity by featuring a mix of models and consumers. - **Vibrant Collage Campaigns:** Disruptive innovation opportunity: Utilize vibrant collage-style visuals in marketing campaigns to create a playful and unexpected brand experience. - **Crystal-cut Packaging Design:** Disruptive innovation opportunity: Incorporate crystal-cut caps adorned with eclectic, colorful charms in packaging design to enhance the appeal of fragrance products. ### Who This Affects Most - **Fragrance:** Disruptive innovation opportunity: Develop innovative fragrance products that align with self-love and inclusivity messaging. - **Fashion:** Disruptive innovation opportunity: Collaborate with models and consumers in fashion campaigns to create a more relatable and diverse representation of beauty. - **Design:** Disruptive innovation opportunity: Experiment with unconventional packaging designs like crystal-cut caps to differentiate fragrance products in the market. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Fragrance Layering Campaigns](https://www.trendhunter.com/trends/jo-malone-london-uniquely-you.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Inclusive Fragrance Campaigns](https://www.trendhunter.com/trends/where-will-they-take-you.md) - [Celeb-Supported Fragrance Campaigns](https://www.trendhunter.com/trends/radical-essence.md) - [Soft Floral Perfume Sets](https://www.trendhunter.com/trends/mini-holiday-gift-set.md) - [Expressive Individualistic Fragrances](https://www.trendhunter.com/trends/perfect-nonsense.md) - [Luxurious Perfume Campaigns](https://www.trendhunter.com/trends/art-of-perfuming.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md)