# Edgy Fashion Relaunches The Marc Jacobs Grunge Collection is Making a Highly Anticipated Comeback By Kalin Ned | Published 2018-12-28 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/marc-jacobs-grunge References: [highsnobiety](https://www.highsnobiety.com/p/marc-jacobs-grunge/) & [marcjacobs](https://www.marcjacobs.com) The original Marc Jacobs Grunge fashion collection made a striking impression when it first debuted in 1993. At that time, the launch was perceived as a “shocking shift from the luxury of the late-1980s.” In fact, the venture was seen as revolutionary as it was aptly mixing low and high styles. As contemporary fashion is becoming more informed by the [stylistic preferences of the 90s](https://www.trendhunter.com/trends/buzz-collection), the luxe label decides to revive its edgy capsule, giving consumers the option to embrace [iconic silhouettes with a modern flair](https://www.trendhunter.com/trends/martine-rose-and-napapijr). The new [Marc Jacobs Grunge collection](https://www.trendhunter.com/trends/gibson-and-marc-jacobs) is aptly named ‘Redux Grunge.’ The capsule boasts a total of 26 looks that are informed by designs of its predecessor. With a deconstructed aesthetic, the chic line boasts a predominantly monochromatic palette. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 73% | Activity: 27% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **90s-inspired Fashion:** Opportunities for brands to create collections inspired by the 90s style trend. - **Grunge Aesthetic:** Opportunities for brands to embrace a deconstructed, edgy look in their designs. - **Fashion Revivals:** Opportunities for brands to bring back popular vintage styles with new modern interpretations. ### Industries Being Reshaped - **Fashion Retail:** Opportunities for fashion retailers to capitalize on the rising popularity of 90s style and grunge aesthetics. - **Luxury Fashion:** Opportunities for luxury fashion brands to use vintage styles as inspiration for their high-end collections. - **Online Fashion Marketplaces:** Opportunities for online fashion marketplaces to partner with luxury brands for exclusive capsule collections that revive vintage styles. ## Related on Trend Hunter - [Bold Graffiti Printed Totes](https://www.trendhunter.com/trends/stephen-sprouse.md) - [Art-Driven Fashion Capsules](https://www.trendhunter.com/trends/joy-artist-capsule.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Revitalized Handbag Designs](https://www.trendhunter.com/trends/marc-jacobs-stephen-sprouse.md) - [Collaborative Patterned Tote Bags](https://www.trendhunter.com/trends/the-tote-bag.md)