# Creepy Fashion Duos The Marc Jacobs FW 2010 Campaign is Eerily Unique By Joanne Lam | Published 2010-08-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marc-jacobs-fw-2010 References: [studdedhearts.blogspot](http://studdedhearts.blogspot.com/2010/08/marcjacobs.html) & [marcjacobs](http://www.marcjacobs.com/) With its eerily pale-faced models drawing plenty of attention in this series, it becomes difficult to focus on the Marc Jacobs FW 2010 line. Resembling a set of movie stills from a [classic horror flick](https://www.trendhunter.com/trends/scary-good-campaign), this [Marc Jacobs FW 2010 campaign](https://www.trendhunter.com/trends/marc-jacobs-charm-collection) will undoubtedly give you the chills. Featuring [pale and neutral pieces](https://www.trendhunter.com/trends/jiyongkim-fw25) along with a creepy retro set, this campaign shows off the line's intricate details in an eerie light. Check out the featured gallery and see this interesting spread for yourselves. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 99% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Eerie Fashion Campaigns:** Fashion brands can create campaigns that use horror aesthetics to bring unique and eerie atmosphere to clothing products - **Horror-inspired Beauty Looks:** Beauty brands can incorporate horror-inspired makeup trends to create unique cosmetic looks - **Dark Influences in Design:** Designers can take inspiration from horror films to create unique, dark, and eerie designs in any industry ### Where This Applies - **Fashion and Apparel:** Fashion companies can utilize eerie and horror elements in their clothing line and marketing campaigns - **Cosmetics and Beauty:** Beauty companies can promote eerie makeup styles inspired by horror aesthetics. - **Interior Design and Furnishings:** Furniture and interior designers can incorporate horror elements into their designs for a unique and alternative aesthetic ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Art-Driven Fashion Capsules](https://www.trendhunter.com/trends/joy-artist-capsule.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)