# Sequined Soda-Branded Sweatshirts This Marc Jacobs Fanta Sweatshirt Boats a Retro Design By Riley von Niessen | Published 2018-03-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marc-jacobs-fanta References: [net-a-porter](https://www.net-a-porter.com/ca/en/product/1042050/marc_jacobs/fanta-sequined-printed-jersey-sweatshirt) & [marcjacobs](http://www.marcjacobs.com//jbdg) As a part of the Spring 2018 fashion season, a [Marc Jacobs](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) Fanta sweatshirt was released, which was first debuted on the runway just a short while ago. The sweatshirt boasts a red, blue, orange, and cream colorway, with the latter color making up the majority. On the sleeves, two parallel blue lines are included on either side, giving it a bit of a [sporty feel](https://www.trendhunter.com/trends/marty-supreme). The neck of the sweatshirt is accented by a muted hue of red, helping to break up the color palette a little more. At the center of the sweatshirt is a [retro Fanta logo](https://www.trendhunter.com/trends/fanta-sodas), imprinted in a graphic design. The garment is made from wool, lyocell, and polyester, giving it a quality look and feel. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 32% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Retro Branded Fashion:** Brands can capitalize on nostalgia by incorporating retro logos and designs into their clothing lines. - **Sporty Accents:** Fashion designers can add sporty elements, such as parallel lines on sleeves, to give a casual and athletic vibe to their designs. - **Graphic Logo Imprints:** Using graphic designs to showcase prominent logos on clothing can create a visually appealing and attention-grabbing effect. ### Who This Affects Most - **Fashion:** The fashion industry can explore opportunities to incorporate retro branding and sporty accents into their collections. - **Retail:** Retailers can offer a range of retro-branded fashion items to cater to the demand for nostalgic and sporty clothing. - **Textile:** Textile manufacturers can develop high-quality materials, such as wool, lyocell, and polyester blends, to meet the requirements of the fashion industry. ## Related on Trend Hunter - [Streetwear-Inspired Soda Merch](https://www.trendhunter.com/trends/dr-pepper-merch.md) - [Lively Soda Rebrands](https://www.trendhunter.com/trends/fanta.md) - [Artist-Inspired Sweaters](https://www.trendhunter.com/trends/lee-x-basquiat.md) - [Paranormal Cartoon Apparel](https://www.trendhunter.com/trends/journal-standard-2.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [Soda-Branded Casual Apparel](https://www.trendhunter.com/trends/poppi-collaborates-with-target.md) - [Playfully Nostalgic Pink Apparel](https://www.trendhunter.com/trends/juicy-couture-x-madhappy.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Bold Graffiti Printed Totes](https://www.trendhunter.com/trends/stephen-sprouse.md)